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Ultimate Book of Business Brands By Stuart Crainer

Ultimate Book of Business Brands

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The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life. But, how do they do it? This title shows how apparently ordinary products and services are transformed into business legends.

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Ultimate Book of Business Brands Summary


Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands by Stuart Crainer

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.

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About Stuart Crainer


STUART CRAINER is the author of The Management Century. His work appears in The Times and leading business magazines including Across the Board, Strategy and Business and Business 2.0.

DES DEARLOVE is the co-author, with Stephen Coomber, of Architects of the Business Revolution. He is a former commissioning editor of The Times, and remains a frequent contributor to the newspaper. His work appears in business publications worldwide including Across the Board, Chief Executive Magazine and Strategy & Business.
Stuart Crainer and Des Dearlove are the founders of the business content, concepts and consulting firm, Suntop Media. Their book credits include the international bestseller The Financial Times Handbook of Management, Gravy Training and the Career Adventurer's Fieldbook (co-authored with Stephen Coomber).

Table of Contents


Acknowledgements. Introduction. American Express. Apple. Barbie. Benetton. Budweiser. Coca-Cola. Disney. Federal Express. The Gap. General Electric. Gillette. Goodyear. Guinness. Haagen-Dazs. Harley-Davidson. Harvard Business School. Heineken. Heinz. Hertz Car-Hire. Hewlett-Packard. Holiday Inn. Hoover. IBM. Ikea. Intel. Kellogg's. Kodak. Lego. Levi-Strauss. Marlboro. Mars. McDonald's. McKinsey & Co. Mercedes-Benz. Microsoft. Nescafe. Nike . Red Cross. Reuters. Rolls-Royce. Sears, Roebuck. Sony. Starbucks. Swatch. Toyota. Virgin. Wal-Mart. Wrigley's. Xerox. Yamaha. Index.

Additional information

GOR005896191
Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands by Stuart Crainer
Stuart Crainer
The Ultimate Series
Used - Very Good
Paperback
John Wiley and Sons Ltd
2002-10-29
246
1841124397
9781841124391
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.