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Gender Stereotypes in Corporate India By Sujoya Basu

Gender Stereotypes in Corporate India by Sujoya Basu

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Summary

Explores the theme of 'understated' gender stereotypes in the corporate domain in India, while delving into the antecedents and outcomes. This work also explores existing managerial gender stereotypes in Indian corporates, the antecedents of such stereotypes and the possibility of reducing such stereotypical inaccuracies.

Gender Stereotypes in Corporate India Summary

Gender Stereotypes in Corporate India: A Glimpse by Sujoya Basu

A stereotype is a conceptual image that may lead to a simplified view of a person or a thing. Inaccurate stereotypes serve to constrict and limit vision and perception. Gender Stereotypes in Corporate India: A Glimpse explores the theme of 'understated' gender stereotypes in the corporate domain in India, while delving into the antecedents and outcomes.

Studies suggest that only an insignificant percentage of women managers ever reach the higher echelons of management in most organizations-a phenomenon which can be attributed to the glass ceiling, and the differential treatment meted out to women managers in terms of career mobility, recruitment, evaluation, compensation and other factors. Studies also suggest that gender stereotypes contribute largely to such phenomena. Through three broad studies, the book, a first of its kind, explores existing managerial gender stereotypes in Indian corporates, the antecedents of such stereotypes and the possibility of reducing such stereotypical inaccuracies. The book argues that a basic transformation at the level of policy making, along with a collective will for changing the mindset of the people, is needed to overcome gender differences in organizations as well as educational institutions. This book will interest a wide readership including women professionals, students and trainers in corporate training schools and business schools, sociologists, and organizational psychologists.

Gender Stereotypes in Corporate India Reviews

The effort is laudatory. This has never been attempted in India and Basu should get due credit for her effort in clearing out the cobwebs regarding gender stereotypes in Indian corporations. This book bridges the gap that exists in the Indian gender management scenario. This book will help corporates manage their human resources in a dignified and humane manner, giving equal respect to both genders. -- Business India
The book is well written. The literature survey done includes a wide variety of work done in the west in management circles...The literature is drawn primarily from studies done in social psychology. The variables taken for the three experiments are quiet inclusive. The methods used are also time-tested. These are the latest used in contemporary academia. It shows the knowledge of the author and in-depth painstaking study that she has conducted for the sake of her present work. -- Management Compass
This book has made a fair start on looking at the root causes of gender stereotyping in India. It is important to discuss and debate on these issues and look for possible solutions...this book will be instrumental for research to be done in this area. -- IIMB Management Review
Gender Stereotypes in Corporate India: A Glimpse explores the theme of `understated` gender stereotypes in the corporate domain in India, while delving into the antecedents and outcomes. The book argues that a transformation at the level of policy making, along with a collective will for changing mindsets, is needed to overcome gender differences in organisations. -- The Financial Express

About Sujoya Basu

Sujoya Basu is an Assistant Professor in the Behavioural Sciences Area at the Indian Institute of Management Calcutta (IIMC). She graduated as an engineer from Jadavpur University, Kolkata, in 1995. After working in Kolkata for three years, she completed her PhD in management, specializing in Organization Behaviour from the Indian Institute of Management Ahmedabad (IIMA) in 2003. She worked as an organization redesign consultant for CSIR (IGIB) for about a year and joined IIMC in 2004. Her research interests include gender stereotypes, virtual trust and cross-cultural management issues. She has several papers published in the proceedings of national and international conferences to her credit.

Table of Contents

Stereotyping is Everyone's Business: An Introduction and Overview Preface Stereotyping is Everyone`s Business: An Introduction and Overview Gender Research: Different Perspectives and Impact on Women Managers Formation and Maintenance of Stereotypes: The Role of Contact Exploring Indian Managerial Gender Stereotypes Measures of Inaccuracy in Stereotypes Exploring Relationships between Contact and Inaccurate Stereotypes Does Contact Help Reduce Inaccurate Gender Stereotyping? The Implications: Where We Stand and What We Need To Do Bibliography

Additional information

GOR010957150
Gender Stereotypes in Corporate India: A Glimpse by Sujoya Basu
Used - Very Good
Paperback
SAGE Publications India Pvt Ltd
2008-09-19
240
8178298511
9788178298511
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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