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Marketing Planning: A Global Perspective By Svend Hollensen

Marketing Planning: A Global Perspective
by Svend Hollensen

Offer students an introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, this book is designed for students at levels 2 and 3 of their marketing degree. It is characterized by a global perspective on the subject of marketing planning.

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Marketing Planning: A Global Perspective Summary


The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.

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Additional information

GOR003363830
Marketing Planning: A Global Perspective
Svend Hollensen
Used - Very Good
Paperback
McGraw-Hill Education - Europe
2005-07-01
350
0077104188
9780077104184
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.