Sylvester O. Monye is Senior Lecturer in International Business at the Business School, South Bank University, London.
Table of Contents
List of figures. List of tables. List of exhibits. Preface. Acknowledgements. Part I: International Business: An Overview. 1. Introduction to International Business. 2. Institutional Framework and Economic Theories. 3. International Business Environments. 4. International Market Entry and Development Strategy. Part II: Functional Areas of International Business. 5. International Marketing. 6. International Finance. 7. International Production. 8. International Human Resource Management. Part III: Managing International Business. 9. Global Strategic Management. 10. Corporate Responsibility. 11. Implementing and Controlling International Business Strategy. 12. The Future of Multinational Business. Bibliography. Index.
The International Business Blueprint by Sylvester O. Monye
Sylvester O. Monye
Used - Well Read
John Wiley and Sons Ltd
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