Philanthropy is of increasing importance in modern society, yet the motivations and expectations of philanthropists appear little understood, either by those seeking funds or by those hoping that voluntary donations will help to bridge public sector funding gaps. Richer Lives: why rich people give is an in-depth study of why and how the richer members of our society engage in philanthropy. It includes: - a review of the current philanthropy scene in the UK based on extensive research with over 80 rich donors, as well as a further 30 interviews with people working in the UK philanthropy sector. - how rich donors view approaches by fundraisers, their own experiences of asking for money, and their opinions on the growing philanthropy advice industry. - why some rich people do not give and recommendations for charities and policy makers as to what might be done about this - a summary of the key findings and recommendations from the original study Why Rich People Give, published in 2004. Written for: Fundraisers, especially but not only major donor fundraisers CEOs, senior managers, staff and volunteers in non-profit organisations as well as charity trustees Professional advisers (e.g. bankers & lawyers, as well as philanthropy experts) working with donors and charities, and relevant umbrella bodies Academics including students on courses concerned with the voluntary sector, especially students of philanthropy, fundraising and the third sector as well as general social policy. University libraries and resource centres operated by voluntary organisations Politicians, policy makers, journalists and other commentators