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Corporate Philosophies and Mission Statements By Thomas A. Falsey

Corporate Philosophies and Mission Statements by Thomas A. Falsey

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Summary

Falsey offers a complete guide to the purpose and development of corporate philosophies and mission statements--the codified principles that guide the actions and operations of corporations.

Corporate Philosophies and Mission Statements Summary

Corporate Philosophies and Mission Statements: A Survey and Guide for Corporate Communicators and Management by Thomas A. Falsey

Falsey offers a complete guide to the purpose and development of corporate philosophies and mission statements--the codified principles that guide the actions and operations of corporations. In addition to explaining the basic features, goals, and use of mission statements, Falsey also includes detailed information about the philosophies and statements of prominent companies such as WR Grace & Co., Johnson & Johnson, and others. Having been a part of the corporate world for years, and having experienced different principles and cultures within many small and large corporations, I feel that [this] book provides an excellent perspective on how a good set of corporate principles, or philosophies can help guide an organization through its normal or difficult times. I found the book comprehensive and well organized. Victor V. Menayan, President, Styrotech Corporation

Falsey offers a complete guide to the purpose and development of corporate philosophies and mission statements---the codified principles that guide the actions and operations of corporations. In addition to explaining the basic features, goals, and use of mission statements, Falsey also includes detailed information about the philosophies and statements of prominent corporations such as WR Grace & Co., Johnson & Johnson, and others. He shows that in some cases a corporate philosophy can effectively guide a company through difficult times--as was the case with the newsmaking TYLENOL poisoning that threatened to damage seriously the reputation of Johnson & Johnson and the continuing success of an important product.

Falsey himself was employed by Johnson & Johnson during the TYLENOL episode and experienced first-hand the positive effects of adherence to an integrated corporate philosophy during times of turmoil. His book draws upon that experience as well as extensive research and in-depth interviews with top executives in a number of major U.S. companies. The result is a comprehensive, practical guide for corporate communications managers and staff charged with the responsibility for developing and disseminating company mission statements, and for top corporate management as well. Every facet of mission statement development and use is covered thoroughly, including assessment of need, key features, writing the mission statement, measuring success, and going beyond the mission statement.

About Thomas A. Falsey

THOMAS A. FALSEY is Senior Project Engineer/Packaging at Marion Merrell Dow, Inc. and a freelance business writer. He has over eleven years experience in packaging with Fortune 500 companies and was employed at Johnson & Johnson during the TYLENOL poisonings, which began his interest in corporate philosophies.

Table of Contents

What Is a Mission Statement? The Missions of History A Corporate Philosophy on Trial Is There a Need for a Mission Statement? Making a Mission Statement The Most Important Asset The Measure of Success Voting for or against a Company Our Homes Reaching for the Top The Personality of the Mission Statement Beyond the Mission Statement The Mission within a Mission Statement Putting a Mission Statement Together The Final Word Index

Additional information

GOR011123559
9780899303130
0899303137
Corporate Philosophies and Mission Statements: A Survey and Guide for Corporate Communicators and Management by Thomas A. Falsey
Used - Good
Hardback
ABC-CLIO
1989-03-27
169
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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