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The Consultant's Manual By Thomas L. Greenbaum

The Consultant's Manual
by Thomas L. Greenbaum

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The Consultant's Manual If you're serious about starting your own consulting practice, there's something you should know. . No matter how knowledgeable you are in your field. No matter how expert your advice or impressive your credentials.
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The Consultant's Manual Summary


The Consultant's Manual: A Complete Guide to Building a Successful Consulting Practice by Thomas L. Greenbaum

The Consultant's Manual If you're serious about starting your own consulting practice, there's something you should know . . No matter how knowledgeable you are in your field. No matter how expert your advice or impressive your credentials. If you don't bring an air of consummate professionalism to every phase of your practice--from proposal-writing and fee-setting, to drawing up contracts and issuing reports--you'll almost definitely lose out to the professional who does. But don't worry, because with Tom Greenbaum and The Consultant's Manual in your corner, you can make sure that never happens! Growing out of the author's Harvard consulting course, this book offers level-headed, expert advice on virtually every practical aspect of starting, building, and marketing your consulting practice. Centered around the theme of developing and working an exhaustive business plan for your firm, it leads you step-by-step through the research, planning, and problem-solving stages. Positioning your firm, giving it a name, targeting your market, establishing a sales culture, maintaining top-flight customer service, cash flow, billing, and fee setting . it's all in here, and much more.

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About Thomas L. Greenbaum


THOMAS L. GREENBAUM is President of Groups Plus, Inc., a focus group research and consulting practice.

Table of Contents


PLANNING. Marketing Your Consulting Service. Should You Enter the Consulting Business?. The Business Plan. Defining the Business. Developing a Company Identity. Planning Your Company's Finances. IMPLEMENTATION. Building Awareness of Your Business--Direct Methods. Building Awareness of Your Business--Indirect Methods. Developing a Brochure. Selling Your Consulting Services. The Consulting Proposal. Handling Objections. Service in a Consulting Business. The Ethics of the Consulting Business. Index.

Additional information

GOR001958542
The Consultant's Manual: A Complete Guide to Building a Successful Consulting Practice by Thomas L. Greenbaum
Thomas L. Greenbaum
Used - Very Good
Paperback
John Wiley & Sons Inc
1994-04-26
240
0471008796
9780471008798
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.