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The Strategy and Tactics of Pricing By Thomas Nagle

The Strategy and Tactics of Pricing
by Thomas Nagle

In Stock
$14.49
+10% GST

For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy.

Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.

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The Strategy and Tactics of Pricing Summary


The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making by Thomas Nagle

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.

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Table of Contents




1. Strategic Pricing: The Key to Realizing Your Profit Potential.


2. Costs: How Should They Affect Your Pricing Decisions?


3. Financial Analysis: Pricing for Profit.


4. Customers: Understanding and Influencing the Purchase Decision.


5. Competition: Making Moves and Managing Expectations.


6. Pricing Strategy: Managing Your Market Proactively.


7. Life Cycle Pricing: Adapting Strategy in a Changing Environment.


8. Value-Based Sales and Negotiation: Influencing Customer Behavior.


9. Segmented Pricing: Separating Markets to Price on Value.


10. Pricing in the Marketing Mix: Integrating Strategy.


11. Channel Pricing: Managing Pricing through Intermediaries.


12. Competitive Advantages: Establishing Foundations for More Profitable Pricing.


13. Customer Research: Measuring Perceptions of Value and Price Sensitivity.


14. Ethics and the Law: Understanding the Constraints on Pricing.

Additional information

GOR002667298
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making by Thomas Nagle
Thomas Nagle
Used - Very Good
Paperback
Pearson Education (US)
2001-10-31
398
013026248X
9780130262486
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.