A guide to the fashion industry, featuring case studies, interviews and profiles. Tracing the development of the fashion industry, this book looks at how fashion can be understood from both social and cultural perspectives. It includes chapters on specialist topics; expert advice on careers in fashion retailing; and more.
The Fashion Handbook is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry's structure and core skills, as well as offering advice on real working practices and providing information about careers and training.
Tracing the development of the fashion industry, this book looks at how fashion can be understood from both social and cultural perspectives. Each chapter contributes to the knowledge of a particular academic or vocational area either through building on existing research or through the dissemination of new research undertaken into specialist vocational disciplines.
The Fashion Handbook uses case studies, interviews and profiles and includes chapters written by recognised academics and fashion industry experts. Specialist topics include fashion culture, luxury brands, fashion journalism, fashion buying, design and manufacturing, retailing, PR and styling.
The Fashion Handbook includes:
a unique and wide overview of the fashion industry
chapters on specialist topics
contributions from recognised experts in both academia and the fashion industry
expert advice on careers in fashion retailing.
A must for all students of the fashion world.
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' At last a serious book about the fashion industry! A must for fashion departments, marketing and business schools and careers advisers alike.' - UC Magazine
About Tim Jackson
Tim Jackson is a Principal Lecturer at The London College of Fashion specialising in fashion marketing and luxury. He has produced a number of publications relating to these topics including Mastering Fashion Buying and Merchandising Management. Following a career in the fashion industry, he regularly commentates on fashion business issues across various broadcast media. He was awarded `Best Journalist' by the European Luxury Marketing Council in association with The Wall Street Journalat the Luxuria 2010 awards. David Shaw currently works as both a freelance buying and marketing consultant and as an academic at The London College of Fashion, having worked for 20 years in the fashion industry for companies such as Top Shop, Dorothy Perkins, Principles, Burtons, Debenhams, Dolcis and Bertie. He is the co-author of Mastering Fashion Buying and Merchandising Management.
Table of Contents
1. The Nature of the Clothing and Textile Industries: Structure, Context and Processes 2. Analysing Fashion 3. Fashion Design 4. Global Luxury brands 5. Fashion Clothing Manufacture 6. Fashion Retailing 7. Fashion Buying and Merchandising 8. Fashion Journalism 9. Fashion PR and Styling 10. Careers in Fashion Retailing 11. The Future for Fashion
The Fashion Handbook by Tim Jackson
Used - Very Good
Taylor & Francis Ltd
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