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Mastering Fashion Buying and Merchandising Management By Tim Jackson

Mastering Fashion Buying and Merchandising Management
by Tim Jackson

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
9 in stock

Mastering Fashion Buying and Merchandising Management Summary


Mastering Fashion Buying and Merchandising Management by Tim Jackson

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.

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About Tim Jackson


TIM JACKSON is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion business

DAVID SHAW is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and Burton

They are authors of Mastering Fashion Marketing

Table of Contents


Introduction.- Role of Buying and Garment Technologist.- Role of Merchandising.- Design.- Market Planning for Fashion Retailers.- Buying and Law.- Merchandise Planning.- Sourcing and Supply Chain Management.- Stock Management and Distribution.- Retail Formats and Visual Merchandising.- Future Trends in Modern Buying and Merchandising.- Glossary.

Additional information

GOR001798063
Mastering Fashion Buying and Merchandising Management by Tim Jackson
Tim Jackson
Used - Good
Paperback
Palgrave Macmillan
2000-11-16
216
0333801652
9780333801659
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.