Written for both the student and manager, this book provides an insight into the theory and practice of strategy formulation and implementation within the hospitality industry. Up-to-date, detailed industry case studies, drawn from international sources, are integrated throughout.
Written for the both the student and manager, this book provides a fresh insight into the theory and practice of strategy formulation and implementation within the hospitality industry. It has a unique, single-author approach and incorporates up-to-date, industry case studies, drawn from international sources. Each chapter begins with a clear statement of objectives for the reader, and concludes with a summary and extensive list of further reading.
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Laying the groundwork for the strategic planning process
Strategic management in the hospitality industry
Strategic analysis of the environment, resources and capability of the hospitality industry
Strategic options, evaluation and formulation
Strategic implementation, planning and control
Growth strategies: management contracts, strategic alliances and joint ventures
Growth strategies: franchising
The link between industry structure, independent hotels and consortia
Strategic trends and developments
Corporate Strategy for Hospitality by Tim Knowles
Used - Very Good
Pearson Education Limited
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