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Omnichannel Retail By Tim Mason

Omnichannel Retail
by Tim Mason

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Understand the importance of bringing the power of digital and the omnichannel experience to everyday shopping, and learn how to deliver an instant, profitable, bricks and mortar retail solution.
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Omnichannel Retail Summary


Omnichannel Retail: How to build winning stores in a digital world by Tim Mason

SHORTLISTED: Business Book Awards 2020 - Sales and Marketing Category According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to 92% of sales in the UK and 94% in China. The big change is that today's shopper seeks content and advice online before buying in store. Omnichannel Retail celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an instant and profitable retail solution, while explaining the imperative of bringing the power of digital and an omnichannel experience to everyday shopping. Connecting the digital customer to the physical customer, Omnichannel Retail delivers a wealth of opportunities for the bricks and mortar store, including an enhanced customer journey, effortlessly tailoring specific products to a particular customer, exploiting surge pricing, upselling lucrative products and above all, building real, and profitable, relationships with your best customers. Based on over thirty years in loyalty marketing, Tim Mason diligently addresses the challenges facing retailers, providing tangible and proven solutions to capitalize on the changing retail landscape.

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Omnichannel Retail Reviews


"Customers live and shop digitally and physically now... but they don't see the distinction that retailers make between the two. The retailers that will win in the future will be able to seamlessly combine physical and digital experiences and marketing. Taking the disciplines of digital marketing that deliver more targeted, more scaled and more interactive messages for customers is now a "must-do" to create that seamless experience. Omnichannel Retail helps to address how to deliver this."--Rob Hatrell, Vice President, eBay UK
"Brilliant, and for retailers, most welcome! Omnichannel Retail nails its value proposition. Tim Mason, in providing a comprehensive and highly practical guide to harnessing digital technologies, urges retailers to rethink brand, upgrade customer experience, deliver loyalty and (for most) regain profitability. He provides an exciting vision for the role of retail in the 21st century."--Sean Meehan, Martin Hilti Professor of Marketing and Change Management, International Institute for Management Development
"Omnichannel Retail brings to life Tim Mason's unrivalled sense of customers the world over and how their lives are changing. It draws out his life-long retail experiences and his instinct for growth, and is a must-read for all thoughtful and sustainable retailers."--David Potts CBE, CEO, Wm Morrison Supermarkets Plc

About Tim Mason


Tim Mason has over 30 years' experience within the grocery and retail industries, with a strong background in strategic marketing and customer loyalty. He was the Deputy CEO of Tesco from January 2010 to December 2012 and held a number of senior roles in the Tesco Group including CMO, where he was responsible for the launch of Clubcard and Tesco.com. He is currently CEO of Eagle Eye, an SaaS technology company, working with leading grocery chains, the casual dining sector and non-food retailers. Miya Knights is Head of Eagle Eye Solutions with 20 years' experience as an analyst, journalist and editor, specializing in enterprise technology use in retail. She owns Retail Technology magazine, is ranked one of Vend's top 50 retail influencers and has recently appeared on the BBC, ITN and Sky News, as well as regularly speaking at or moderating industry events.

Table of Contents


    • Chapter - 00: Introduction;
    • Chapter - 01: The digital imperative;
    • Chapter - 02: Analogue learnings;
    • Chapter - 03: Loyalty is dead;
    • Chapter - 04: Your location in the physical world;
    • Chapter - 05: The digitally augmented store;
    • Chapter - 06: Mobile makeover;
    • Chapter - 07: Data-based retailing;
    • Chapter - 08: Performance marketing;
    • Chapter - 09: The importance of e-commerce;
    • Chapter - 10: New media, new content;
    • Chapter - 11: Lessons learned;
    • Chapter - 12: Index

Additional information

GOR010390698
Omnichannel Retail: How to build winning stores in a digital world by Tim Mason
Tim Mason
Used - Like New
Paperback
Kogan Page Ltd
2019-04-03
224
0749484462
9780749484460
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins.