'Media organizations should take note of Twitter's power to quickly reach their target consumers' - Tim O'Reilly (@timoreilly), in a "Los Angeles Times" interview, March 2009. Why is Twitter so popular? How can you get involved? And, most importantly, how can it benefit you or your business? "The Twitter Book" answers those questions and more, in a fun, full-color format that's packed with helpful examples and clear explanations that won't tangle you up in technical jargon. Twitter represents an evolution in Internet participation. With a maximum of 140 characters per message, it's easy to stay connected to friends and family, meet new people, track news, and market your company. However, despite its flexibility, Twitter can be somewhat difficult to figure out - "The Twitter Book" provides a clear, user-friendly introduction. Co-written by Tim O'Reilly, CEO of O'Reilly Media, and one of Twitter's most-followed mindcasters, with more than 100,000 subscribers, this practical guide will help you: get comfortable using Twitter, whether you're a new user or already have some experience with it; learn all aspects of this service quickly, with full-color illustrations on every spread; make the most of Twitter, with advice and ideas for using the best third-party tools; and determine how Twitter can help your business, with a special chapter on viral marketing. If you're new to the Web 2.0 phenomenon, and want to know exactly what Twitter is and what micro-blogging can do for you, this is the authoritative guide you're looking for.
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Movie stars, media figures, captains of industry and book reviewers are doing it, but how can businesses discern the twits from the tweets? O'Reilly and Milstein present as lucid and intelligent an overview as you'd want or need. The format is concise but quite rich, and there's plenty here to convince skeptics that employing Twitter as a marketing tool is a very good way to engage customers. -- Richard Pachter, --Richard Pachter
About Tim O'Reilly
Tim O'Reilly is the founder and CEO of O'Reilly Media, Inc., thought by many to be the best computer book publisher in the world, and an activist for open standards. O'Reilly Media also publishes online through the O'Reilly Network and hosts conferences on technology topics, including the O'Reilly Open Source Convention, the O'Reilly Emerging Technology Conference, and the Web 2.0 Conference. Tim's blog, the O'Reilly Radar "watches the alpha geeks" to determine emerging technology trends, and serves as a platform for advocacy about issues of importance to the technical community. For everything Tim, see tim.oreilly.com. Sarah Milstein is a Web 2.0 strategist and co-founder of 20slides.com, a site for lively, work-related workshops. She is the author of "Twitter and the Micromessaging Revolution," an O'Reilly Media research report. Previously, she was on the senior editorial staff at O'Reilly, where she founded the Tools of Change for Publishing conference (TOC) and led the development of the Missing Manuals, a best-selling series of computer books for non-geeks. She's also written for the series, co-authoring Google: The Missing Manual.A" Before joining O'Reilly in 2003, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She was also a program founder for Just Food, a local-food-and-farms non-profit, and co-founder of Two Tomatoes Records, a label that distributes and promotes the work of children's musician Laurie Berkner.
The Twitter Book by Tim O'Reilly
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