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Financial Services Marketing By Tina Harrison

Financial Services Marketing by Tina Harrison

Condition - Very Good
$20.89
Only 3 left

Summary

Suitable for advance-graduate, postgraduate courses in financial services marketing, as well as professional courses such as the Chartered Institute of Bankers Marketing module, this book covers all aspects of the field.

Financial Services Marketing Summary

Financial Services Marketing by Tina Harrison

Ideal for advanced undergraduate and postgraduate courses in financial services marketing as well as professional courses such as the Chartered Institute of Bankers Marketing module. It is also a supplementary text for modules in services marketing.

Table of Contents

The Financial Services Environment. The Financial Services Consumer. Identifying and Targeting Financial Prospects. Development and Management of Financial Products. Branch Networks and Distribution Through Branches. Technology-Driven Distribution Channels. Pricing for Financial Services. Financial Services Promotion. Customer Retention and Customer Loyalty. Relationship Marketing. Corporate Financial Services Marketing. Projects.

Additional information

GOR001385778
9780273632979
0273632973
Financial Services Marketing by Tina Harrison
Used - Very Good
Paperback
Pearson Education Limited
2000-04-26
352
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Financial Services Marketing