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Digital Darwinism By Tom Goodwin

Digital Darwinism by Tom Goodwin

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Adopt strategies for succeeding in a world of disruption before it's too late by reading this exhilarating and at times provocative account of digital transformation.

Digital Darwinism Summary

Digital Darwinism: Survival of the Fittest in the Age of Business Disruption by Tom Goodwin

Digital Darwinism takes a closer look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing as leaders face a growing abundance of decisions to make, data to process and technology that threatens even the most established business models. These forces could destroy your company or, with the right strategy in place, help you transform it into a market leader. Digital Darwinism lends a guiding hand through the turbulence, offering practical strategies while sounding a call to action that lights a fire underneath complacency to inspire creative change. Digital Darwinism shines a light on the future by exploring technology, society and lessons from the past so you can understand how to adapt, what to embrace and what to ignore. Tom Goodwin proves that assumptions the business world has previously made about "digital" are wrong: incremental change isn't good enough, adding technology at the edges won't work and digital isn't a thing - it's everything. If you want your organization to succeed in the post-digital age, you need to be enlightened by Digital Darwinism.

Digital Darwinism Reviews


Goodwin delivers what he promises in his preface: the book is wildly irritating and inspiring at the same time. It is a passionate cry for more common sense in corporate decision making. The examples he provides demonstrate how little companies have embraced the digital age. Goodwin rightly questions the attempts from corporations to overcome disruption and ambiguity in the digital age either by "better planning" or by minor adjustments to business models and strategies that were developed in a bygone era of stability, linearity and predictability. He reminds us that a flexible response is the only answer to massively changing corporate environments and that entrepreneurship means maximizing opportunities and overcoming obstacles instead of minimizing risks. An overdue book.

"--Uwe Ellinghaus, former Global Chief Marketing Officer, Cadillac

In a cacophony of voices calling for an immediate digital revolution, how reassuring to hear one advocating a more nuanced and balanced path forward for your business. How refreshing to have an author parting the weeds of digital transformation, offering homespun, achievable suggestions and solutions for your company.
The digital world is littered with a baffling array of jargon and acronyms. Goodwin cuts through the gobbledygook to offer down-to-earth, practical advice for transforming your business. Digital Darwinism reassures you that futurizing your company doesn't mean you need to be the next Uber or Amazon of anything. Among the multiple platinum nuggets in this book, the most valuable takeaway is that change must be at the core of your business, not at the edges. Digitally transform your business? First change the way you think about change.

"--Adam Najberg, Head of Digital Media, Alibaba; formerly Digital Editor, The Wall Street Journal Asia
"In Digital Darwinism, Goodwin presents a thoughtful canvas of digital wisdom, covering the past, present and future with smart illustrative examples. It's a great map of the entire digital landscape, sprinkled with invaluable insights to act upon."--Stefan Olander, former Vice President, Global Digital Innovation, Nike
"Today the words "disruption" and "innovation" are plastered everywhere. We've become numb to them, lost in a sea of information. The future is here yet it is understood unequally. With Digital Darwinism, Tom Goodwin uses his unique combination of passion, empathy and audacity to give us all an equal understanding of the future as it bowls over us."--John Winsor, thinker, advisor and entrepreneur building platforms in the marketing, media and innovation industries, and Founder and CEO, Open Assembly

About Tom Goodwin

Tom Goodwin is the Executive Vice President and Head of Innovation at Zenith Media USA. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a "must follow" by Fast Company. An industry provocateur and commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to The Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost & Digiday.

Table of Contents

    • Chapter - 00: Preface;
    • Chapter - 01: Business in the age of disruption;
  • Section - ONE: Change in context;
    • Chapter - 02: The electrical revolution that never was;
    • Chapter - 03: The three eras of technology;
    • Chapter - 04: Unleashing the power of the paradigm shift;
  • Section - TWO: Unleashing the power of now;
    • Chapter - 05: Digital transformation;
    • Chapter - 06: Starting your disruption;
    • Chapter - 07: Today's business dynamics;
  • Section - THREE: Anticipating the future;
    • Chapter - 08: A changing canvas;
    • Chapter - 09: Preparing for the new world;
    • Chapter - 10: Tooling ourselves for the future;
    • Chapter - 11: A final focus on people;
    • Chapter - 12: Index

Additional information

Digital Darwinism: Survival of the Fittest in the Age of Business Disruption by Tom Goodwin
Used - Like New
Kogan Page Ltd
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

Customer Reviews - Digital Darwinism