Free Shipping In Australia
Currency:
AUD $ AUD
Advertising is Dead:Long Live Advertising! By Tom Himpe

Advertising is Dead:Long Live Advertising!
by Tom Himpe

In Stock
$14.49
+10% GST
An illustrated survey of the global shift affecting various kinds of businesses. It provides a comprehensive overview of revolutionary advertising techniques, media and ideas. It is suitable for advertising, marketing, design and communication professionals and students.
Only 4 left

Advertising is Dead:Long Live Advertising! Summary


Advertising is Dead:Long Live Advertising!: Long Live Advertising! by Tom Himpe

Here is a book that provides a comprehensive overview of revolutionary new advertising techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book will be vital reading for every advertising, marketing, design and communication professional and student.

Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in Australia
Read more here
Every used book bought is one saved from landfill

About Tom Himpe


Tom Himpe works as a European strategic planner on key brands.

Table of Contents


Foreword; Introduction; Part 1: Choosing Media - The four drivers of alternative advertising: Proximity; Exclusivity; Invisibility; Unpredictability; Part 2: Finding Ideas - Eight techniques of alternative advertising: Intrusion; Stunt; Infiltration; Installation; Interaction; Sensation Illusion; Transformation; Part 3: Getting Into Action - Building campaigns: Elite campaigns Micro campaigns; Curtain campaigns; Mystery campaigns; Twenty kick-off questions to free your mind; List of Campaigns.

Additional information

GOR001950976
Advertising is Dead:Long Live Advertising!: Long Live Advertising! by Tom Himpe
Tom Himpe
Used - Very Good
Hardback
Thames & Hudson Ltd
2006-09-05
224
0500513147
9780500513149
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.