Looking at how the web has developed, this book provides instructions on how to set up a web site, and how to use the Internet to promote the artist and the web site. It includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that advance an artists career and social networking sites such as MySpace.
Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential internet presence you want and need. Looking at how the web has developed, providing instructions on how to set up a website as well as how to use the internet to promote the artist and the website. The book includes information on maximizing websites to increase traffic, online grassroots marketing tactics that will advance an artist's career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online.