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The Do-It-Yourself Lobotomy By Tom Monahan

The Do-It-Yourself Lobotomy
by Tom Monahan

In Stock
$26.99
+10% GST
A leading consultant on creative thinking and a former top creative director of award-winning advertising agency Leonard Monahan, Tom Monahan offers a fresh look at the subject with hard and fast methods for freeing the mind and inspiring active creativity in oneself and others.
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The Do-It-Yourself Lobotomy Summary


The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking by Tom Monahan

An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

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About Tom Monahan


TOM MONAHAN, cofounder and former creative director of award-winning advertising agency Leonard/Monahan, is now President and Head Creativity Coach of Before and After, Inc., a leader in the field of applied creativity in business. His clients include AT&T, VIACOM, ABC Sports, The Wall Street Journal, McDonald's, Texas Instruments, Sears, and many others. Monahan is also a regular contributor to Communication Arts magazine. For more information please visit www.Do-It-YourselfLobotomy.com

Table of Contents


PART I: WHAT DO GREAT IDEAS DO? Introduction. How This Book Works. The Rewards of a Great Idea. The Consequences of a Bad Idea. 1. The First Real Chapter (Finally!). PART II: UNDERSTANDING AND DEMYSTIFYING CREATIVITY. 2. Creativity = Problem Solving. 3. Change Your Thinking about Change. 4. Creativity versus Talent. PART III: TOOLS FOR THE JOB OF THINKING CREATIVELY. 5. Ask a Better Question. 6. Ask the Question Early. 7. 100 MPH Thinking: Thinking at the Speed of Enlightenment. 8. 180 ~ o Thinking: A Tnereffid Way to Ideate. 9. Intergalactic Thinking. 10. Collaborate with Genius. 11. Conceptual Solitaire. 12. How to Put These Tools to Work. PART IV: DIMENSIONALIZING YOUR NEW CREATIVE TOOLS. 13. Aids to Creativity. 14. Accidental Genius. 15. Stop Making Sense. 16. Redefining the Acceptable Range. 17. Selling Creative Ideas Requires Its Own Creativity. 18. Mind Farming. 19. Storming the Brain. 20. The Five Greatest Barriers to Creativity. 21. The Real Bibliography. 22. Proceed with Passion. Afterword. Appendix. Acknowledgments. Index.

Additional information

GOR003242310
The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking by Tom Monahan
Tom Monahan
Used - Very Good
Hardback
John Wiley & Sons Inc
2002-03-06
262
0471417424
9780471417422
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.