What is the magic ingredient that makes a children's book a well-read favorite - the kind of classic which is loved for centuries the world over? It is not so much a magic ingredient, nor even a secret formula, but a sympathetic understanding of what is enjoyable and an appreciation of the qualities that make a children's book a winner. All this and more is distilled in "How to Write and Illustrate Children's Books." Written by experts, it explains for the first time how to bring the necessary qualities of freshness and vitality to text and pictures. Here is an analysis of successful fiction and nonfiction for the 2-11 age group, books that are perfect for sharing and reading aloud or for young children to enjoy themselves, over and over again. Picture books, story books, fad books, reference and educational works are covered. Myths and pitfalls are exploded, trends assessed and many of the old classics examined. Written in a lively, informative style, aspiring authors and illustrators can find out how to get started; the best way to develop an idea; and how to present the work successfully to a publisher. The book also explains how to fulfill a comission and teaches an essential understanding of the printing processes involved. A vital reference work for children's writers and illustrators whether they are starting out or already on their way to being published.