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Africa Rising By Vijay Mahajan

Africa Rising

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Africa Rising Summary


Africa Rising: How 900 Million African Consumers Offer More Than You Think by Vijay Mahajan

With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power.

Crossing thousands of miles across the continent, he shares the lessons that Africa's businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa's unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development.

  • Recognize that Africa is richer than you think
    Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China.
  • Aim for Africa Two
    Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market.
  • Find opportunities to organize the market
    From retailing to cell phones to banking, companies are succeeding by building infrastructure.
  • Develop strategies for the most youthful market in the world
    Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day.
  • Understand that Africa is not a "media dark" continent
    From Nollywood to satellite to broadband, media is exploding on the continent.
  • Recognize the hidden strength of the African diaspora
    The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent.
  • Build Ubuntu markets
    Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs.

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Africa Rising Reviews


"a revealing primer for businesses hoping to gain a foothold on the continent. Part travelogue, part textbook, part who's who of global businesses operating on the continenet..." - This is Africa (readership 100,000)

About Vijay Mahajan


Vijay Mahajan, former dean of the Indian School of Business, holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has consulted with Fortune 500 companies and received several lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing and the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur). The AMA has also instituted the Vijay Mahajan Award for career contributions to marketing strategy. Mahajan's ten books include The 86 Percent Solution (Wharton School Publishing), which received the 2007 Book of the Year Award from the American Marketing Association.

Table of Contents


Preface Consumer Safari x

Part I: The African Opportunity

1 Baking Bread in Zimbabwe 3

2 Africa Is Richer Than You Think 29

3 The Power of Africa Two 57

Part II: Realizing the Opportunity

4 Harnessing the Hanouti: Opportunities in Organizing the Market 77

5 Building Mama Habiba an Ice Factory: Opportunities in Infrastructure 105

6 Running with the Cheetah Generation: Opportunities in Africa's Youth Market 127

7 Hello to Nollywood: Opportunities in Media and Entertainment 147

8 Coming Home: Opportunities in the African Diaspora 167

Conclusion Ubuntu Market 187

Endnotes 221

Acknowledgments 239

Index 247

4-color insert located in the book center

Additional information

GOR002061539
Africa Rising: How 900 Million African Consumers Offer More Than You Think by Vijay Mahajan
Vijay Mahajan
Used - Very Good
Hardback
Pearson Education (US)
2008-08-29
288
0132339420
9780132339421
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.