With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power.
Crossing thousands of miles across the continent, he shares the lessons that Africa's businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa's unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development.
Vijay Mahajan, former dean of the Indian School of Business, holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has consulted with Fortune 500 companies and received several lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing and the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur). The AMA has also instituted the Vijay Mahajan Award for career contributions to marketing strategy. Mahajan's ten books include The 86 Percent Solution (Wharton School Publishing), which received the 2007 Book of the Year Award from the American Marketing Association.
Preface Consumer Safari x
Part I: The African Opportunity
1 Baking Bread in Zimbabwe 3
2 Africa Is Richer Than You Think 29
3 The Power of Africa Two 57
Part II: Realizing the Opportunity
4 Harnessing the Hanouti: Opportunities in Organizing the Market 77
5 Building Mama Habiba an Ice Factory: Opportunities in Infrastructure 105
6 Running with the Cheetah Generation: Opportunities in Africa's Youth Market 127
7 Hello to Nollywood: Opportunities in Media and Entertainment 147
8 Coming Home: Opportunities in the African Diaspora 167
Conclusion Ubuntu Market 187
4-color insert located in the book center