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The Strategic Management of Health Care Organizations By W. Jack Duncan

The Strategic Management of Health Care Organizations

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A text on strategic management as it applies to a variety of health care organizations, including physicians' offices, hospital, long-term care facilities and health departments. The central theme is that business-oriented strategic management can improve the success of health care organizations.

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The Strategic Management of Health Care Organizations Summary


The Strategic Management of Health Care Organizations by W. Jack Duncan

This is a comprehensive text on strategic management as it applies to a variety of health care organizations, including physicians' offices, hospital, long-term care facilities and health departments. The central theme of the text is that business-oriented strategic management can improve the success of health care organizations in a turbulent environment. Current health care examples are integrated throughout the 12 chapters of text material, organized around a model of strategic management. Step-by-step, students are presented with the theory of strategic management and a process to carry out strategic management. Additionally, six to ten actual current situations are presented in each chapter as perspectives. Following the chapters, there are 18 cases for students to analyze by applying the theory as presented in the text to current health care situations. To further aid the student, four appendices ("How To Analyze a Case", "Financial Analysis for Health Care", "Making an Oral Presentation" and "Secondary Data Sources") are included.

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About W. Jack Duncan


Peter M. Ginter is Professor of Management in the Graduate School of Management and Professor of Health Care Organization and Policy and a Senior Scholar in the Lister Hill Centre for Health Policy in the School of Public Health at the University of Alabama at Birmingham.

Linda E. Swayne is Professor of Marketing in the Belk College of Business Administration and Co-Director of the Physicians' Management Institute at the University of North Carolina at Charlotte. She was the Executive Director of the Carolinas' Task Force on Health Care Policy, 1991-1993.

W. Jack Duncan is Professor and University Scholar in Management in the Graduate School of Management and Professor of Health Care Organization and Policy and a Senior Scholar in the Lister Hill Centre for Health Policy in the School of Public Health at the University of Alabama at Birmingham.

Table of Contents


Part 1 Initiating the strategic management process: the nature of strategic management; understanding and analyzing the external environment; service area competitor analysis; internal environmental analysis; mission, vision, values and strategic objectives. Part 2 Strategy formulation: developing strategic alternatives; evaluation of alternatives and strategic choice. Part 3 Strategic implementation: operational strategies - strategic marketing; strategic information systems; strategic financial systems; strategic management of human resources; organization-wide strategies. Part 4 Controlling and creating the strategy: control of the strategy; creating the strategic plan - An Example. Part 5 Appendices. Part 6 Cases.

Additional information

GOR004760038
The Strategic Management of Health Care Organizations by W. Jack Duncan
W. Jack Duncan
Used - Very Good
Hardback
John Wiley and Sons Ltd
1997-11-09
960
1557869685
9781557869685
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.