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Global Marketing Management: International Edition By Warren J. Keegan

Global Marketing Management: International Edition
by Warren J. Keegan

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

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Global Marketing Management: International Edition Summary


For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases. *NEW- Chapter on Global e.marketing. - Students see impact of e-commerce on global marketing. *NEW- New Cases. Kodak vs. Fuji, Education of an Expatriate, CEAC-China and Ascom Hasler, Inc. - Provides students with new cases and teaching notes that refresh and update course. *Classic cases. Such as Harley Davidson, Parker Pen, etc. - These classic cases have been effective teaching cases for students. *The latest research findings and practices. With chapters on targeting, competitive analysis and strategy and product decisions. - Students can learn about the most important new research to assist with projects. *The experience and insight of a distinguished advisory board. Of executive and consulting experts. - Students learn what is happening in real practice. *Cases. Cover consumer, industrial, low tech and high tech, product and services marketing. *A unique appendix. Identifies the location of global income and population by stage of development, country and region for 2000 with projections to the year 2010 and 2020. - Students can incorporate the latest economic data in decision making. *Chapters on global direct marketing and co-operation strategies and global strategic partnerships. - For students who interview with global corporations, these topics are critical for growth and planning.

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Additional information

GOR001621997
Global Marketing Management: International Edition
Warren J. Keegan
Used - Very Good
Paperback
Pearson Education (US)
2001-04-01
617
0130615064
9780130615060
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.