Cart
Free Shipping on all orders in Australia
Over 7 million books in stock
We aim to be carbon neutral by 2022
Analysis and Evaluation By Wendy Lomax

Analysis and Evaluation by Wendy Lomax

Condition - Very Good
$20,89
Only 1 left

Summary

Written for the Analysis and Evaluation module by the Senior Examiner, this book is endorsed by CIM and contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.

Analysis and Evaluation Summary

Analysis and Evaluation: 2007/08 by Wendy Lomax

"BH CIM Coursebooks" are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE, a unique online learning resource designed specifically for CIM students which can be accessed at any time. Written specially for the Analysis and Evaluation module by the Senior Examiner, this is the only coursebook fully endorsed by CIM that contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.

Analysis and Evaluation Reviews

"BH CIM Coursebooks are an important learning aid and add value to the delivery our marketing qualifications programmes . they are key to the success for both assignment and exam-based cutrses, offering a logical and clearly defined structure and content" Pat Mani, CIM

Table of Contents

Introduction to analysis and evaluation; Evaluating performance: Marketing metrics; Brand Valuation; Auditing marketing activities; Evaluating performance: financial measures; Analysing the external environment; Ana.ysing hte internal Environment; Charcteristics of the global marketplace; Defining competitive advantage.

Additional information

GOR004585091
Analysis and Evaluation: 2007/08 by Wendy Lomax
Used - Very Good
Paperback
Taylor & Francis Ltd
2007-07-11
288
0750685018
9780750685016
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Analysis and Evaluation