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Managing in the Media By William Houseley (William Houseley LLM has lectured on media law at West Herts College since 1992.)

Managing in the Media
by William Houseley (William Houseley LLM has lectured on media law at West Herts College since 1992.)

Divided into three sections, this book addresses the essential issues of managing media. It analyses the management of the audiovisual industry set against the backdrop of the cultural and economic environment within which the media manager operates.

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Managing in the Media Summary


Managing in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural theories, film and television analysis, management theories and media production practice into one volume. There are many books on film and cultural studies. Similarly, there are copious numbers of texts written on management. To date little has been written that analyses the management of the audiovisual industry set against the backdrop of the cultural and economic environment within which the media manager operates. Managing in the Media is divided into three sections that take the reader from the global to the specific, from the strategic to the tactical. Each chapter discusses specific topics that can be read in isolation yet contribute to the theme within each part. Taken as a whole, the book provides the potential professional media manager and current practising media manager with a framework of issues that will give them an awareness of the range of knowledge needed by the successful media manager. This book does not try to be a manual to success. The media industry is awash with successful individuals none of whom needed textbooks to set them on their chosen career paths. Yet these exceptional people prove the rule; that in the main, most media practitioners would benefit from some additional support and guidance. The aim of this book is to present to them some of the management issues that have, or will have, an impact upon their working careers. The accompanying website www.mediaops.net (which can also be accessed via www.focalpress.com) features: - Tutor notes and reader activities - Updated list of further reading - Additional support material such as production templates - Interviews with the authors - A discussion forum - Industry and education links - Media News

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Additional information

GOR001580510
Managing in the Media
William Houseley (William Houseley LLM has lectured on media law at West Herts College since 1992.)
Used - Very Good
Paperback
Taylor & Francis Ltd
2001-03-14
416
0240515994
9780240515991
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.