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Social Communication in Advertising: Persons, Products and Images of Well Being By William Leiss

Social Communication in Advertising: Persons, Products and Images of Well Being
by William Leiss

The first comprehensive study of advertising in our society and culture, including a number of important comments on the implications of advertising for social policy.

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Social Communication in Advertising: Persons, Products and Images of Well Being Summary


Social Communication in Advertising is the first genuinely comprehensive study of advertising in our society and culture. It shows how advertising encompasses the three most influential domains of our lives; industrial technology, popular culture and mass media. The authors present a well-balanced account of the attacks on advertising and the counter-arguments for it, and they explore the context in which advertising is created within ad agencies. Their book offers a wide-ranging theory about how advertising connects goods and symbols in the consumer society, and a number of important reflections on the implications of advertising for social issues and social policy.

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Additional information

GOR001579209
Social Communication in Advertising: Persons, Products and Images of Well Being
William Leiss
Used - Very Good
Paperback
Taylor & Francis Ltd
1991-02-14
340
0415903548
9780415903547
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.