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Essentials of Marketing Research By William R. Dillon

Essentials of Marketing Research

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Teaches students what market research is all about both in theory and in practice. In this book, the practical uses of marketing research are stressed over heavy statistical analysis. This approach reveals how marketing research is really done and how it fits into a product's life cycle.

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Essentials of Marketing Research Summary


Essentials of Marketing Research by William R. Dillon

This version of "Marketing Research in a Marketing Environment" teaches students what market research is all about both in theory and in practice, with all of the real challenges, tools and solutions. In this book, the practical uses of marketing research are stressed over heavy statistical analysis. This approach reveals how marketing research is really done and how it fits into a product's life cycle. The third edition weaves marketing research into the product management function to help students better understand why research is conducted in the first place.

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Additional information

GOR002272742
Essentials of Marketing Research by William R. Dillon
William R. Dillon
Used - Very Good
Paperback
McGraw-Hill Education - Europe
1992-10-31
752
0256108293
9780256108293
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.