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E-Commerce Basics: Technology Foundations and E-Business Applications By William S. Davis

E-Commerce Basics: Technology Foundations and E-Business Applications
by William S. Davis

Introduces the basic technological infrastructure and business issues to understand when analyzing the feasibility of e-commerce initiatives. This book presents the basic Web technology that supports all e-business, offers the e-commerce business issues, and revisits the technology to discuss the challenges in bringing businesses on to the Web.
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E-Commerce Basics: Technology Foundations and E-Business Applications Summary


In E-Commerce Basics, the authors introduce the basic technological infastructure and business issues to understand when analyzing the feasibility of e-commerce initiatives. The book uses a layered approach that first presents the basic Web technology that supports all e-business, then presents the e-commerce business issues, and then revisits the technology to discuss the challenges in bringing businesses on to the Web. Since the Web was not created for business purposes, the issues of combining business applications in a technical environment are examined, including cybercrime, cyberterrorism, security, and privacy.This layered approach gives the reader an understanding of the underlying infrastructure and shows the relevance of traditional business issues and models, such as profit and return on investment, to modern e-commerce. The layered approach makes it easy to grasp the strengths, limitations, and implications of various e-commerce solutions.

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Additional information

Sku
GOR001673304
Title
E-Commerce Basics: Technology Foundations and E-Business Applications
Author
Condition
Very Good
Binding type
Hardback
Publisher
Pearson Education (US)
Year published
Number of pages
401
ISBN 10
0201748401
ISBN 13
9780201748406
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.