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Introducing Media Studies Ziauddin Sardar

Introducing Media Studies By Ziauddin Sardar

Introducing Media Studies by Ziauddin Sardar


$11.99
Condition - Very Good
Only 1 left

Summary

Explores the complex relationship between the media, ideology, knowledge and power. This title provides a tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how 'the audience' is constructed and how it in turn interprets the content and meaning of media representation.

Introducing Media Studies Summary

Introducing Media Studies: A Graphic Guide by Ziauddin Sardar

The media is ubiquitous. Every day we watch hours of TV, listen to the radio, read newspapers and magazines, go to the cinema, sit in front of videos or surf the Web. These information commodities exercise enormous influence and power over all of us. Introducing Media Studies explores the complex relationship between the media, ideology, knowledge and power. It provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how 'the audience' is constructed and how it in turn interprets the content and meaning of media representation. We also learn how to analyse film, deconstruct advertising and appreciate how TV and the press shape public opinion. The media is a condition of our existence and, in an unprecedented way, the pervading shape of our history. No one can afford to neglect a critical understanding of its omnipresence. Here is an entertaining and informative book, accessible to students and general readers concerned with the increasing power, influence and proliferation of the media.

About Ziauddin Sardar

Ziauddin Sardar is a hugely renowned writer, broadcaster, journalist and critic. 'Britain's own Muslim polymath' (Independent) has become one of the UK's leading intellectuals and writes on a huge variety of subjects in numerous newspapers and magazines throughout the world. He is also Visiting Professor of Postcolonial Studies at the City University, London. Borin Van Loon has worked on numerous Introducing titles. He is a freelance illustrator, surrealist painter and collagist who produces the comic strip 'The Severed Head' for The Chap magazine.

Additional information

GOR003571384
9781848311848
1848311842
Introducing Media Studies: A Graphic Guide by Ziauddin Sardar
Used - Very Good
Paperback
Icon Books Ltd
2010-07-01
176
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Introducing Media Studies