{"title":"Adam M Brandenburger","description":null,"products":[{"product_id":"co-opetition-book-adam-m-brandenburger-9781861975072","title":"Co-Opetition","description":"Co-opetition offers a new way of thinking that combines competition and cooperation. It is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs.  Though often compared to games like chess or poker, business is different - people are free to change the rules, the players, the boundaries, even the game itself. The essence of business success lies in making sure you are in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative business strategy laid out in Co-opetition. Barry Nalebuff and Adam Brandenburger, professors at Yale and Harvard, are pioneers in the practice of applying the science of game theory to the art of corporate strategy. They have devised a practice-oriented model to help you break out of the traditional win-lose or lose-lose situations. Dozens of companies - including Intel, Nintendo, American Express and Nutrasweet - have been using the strategies of co-opetition to change their game and enjoy the benefits of win-win opportunities.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49511577223441,"sku":"GOR003554403","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49548710019345,"sku":"GOR002322673","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49733741478161,"sku":"NGR9781861975072","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50267701510417,"sku":"CIN1861975074VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52108854460689,"sku":"GOR008670370","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1861975074.jpg?v=1775728607"},{"product_id":"co-opetition-book-adam-m-brandenburger-9780002556545","title":"Co-opetition","description":"Business is a game, but unlike war or sport, the game of business does not require other players to fail, nor is it about how you play. Even brilliant performance won't be enough if you are playing the wrong game. The essence of business success lies in making sure you are in the right game. Two leading business gurus, Brandenburger and Nalebuff, have devised a practice-oriented model based on \"game theory\" which consists of levers, or PARTS, of strategy - Players, Added values, Rules, Tactics and Scope - which provide a systematic and comprehensive approach to getting started in the right game successfully.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49599211602193,"sku":"GOR001221348","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49637152293137,"sku":"GOR001746929","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0002556545.jpg?v=1750692430"},{"product_id":"co-opetition-book-adam-m-brandenburger-9780385479509","title":"Co-Opetition","description":"Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. \u003cp\u003e\u003cbr\u003eIntel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49609285959953,"sku":"GOR013335952","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49611538759953,"sku":"GOR001985786","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50055153123601,"sku":"GOR002834341","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50191094776081,"sku":"CIN0385479506G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50349501677841,"sku":"CIN0385479506A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50963609911569,"sku":"CIN0385479506VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51001945129233,"sku":"NIN9780385479509","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":51451364933905,"sku":"CIN0385479506LN","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0385479506.jpg?v=1751449281"},{"product_id":"co-opetition-book-adam-m-brandenburger-9780006387244","title":"Co-opetition","description":"Two business gurus use game theory to rewrite business strategy.             This is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. Co-opetition offers a new mindset for business, a strategic way of thinking which combines competition and cooperation.             The essence of business success lies in making sure you’re in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative strategy laid out in Co-opetition.             The authors, professors at Yale and Harvard, have devised a simple, robust practice-oriented model to help you break out of the traditional win-lose or lose-lose situations to explore win-win opportunities.             Examples, including Intel, Nintendo, American Express and Nutrasweet, are used to show not only how companies can utilize these strategies to their full advantage, but also how to make it possible for their industry as a whole to grow.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49680829546769,"sku":"GOR001728030","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51484516614417,"sku":"GOR001533794","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0006387241.jpg?v=1750972109"},{"product_id":"right-game-book-adam-m-brandenburger-9781633695276","title":"Right Game","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51041627734289,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51041630814481,"sku":"NIN9781633695276","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1633695271.jpg?v=1751182289"}],"url":"https:\/\/www.worldofbooks.com\/en-au\/collections\/author-books-by-adam-m-brandenburger.oembed","provider":"World of Books ","version":"1.0","type":"link"}