{"title":"Alex Pentland","description":null,"products":[{"product_id":"social-physics-book-alex-pentland-9781594205651","title":"Social Physics","description":"\u003ci\u003eFrom one of the world's leading data scientists, a landmark tour of the new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence\u003cbr\u003e\u003c\/i\u003e\u003cbr\u003e If the Big Data revolution has a presiding genius, it is MIT's Alex Sandy Pentland. Over years of groundbreaking experiments, he has distilled remarkable discoveries significant enough to become the bedrock of a whole new scientific field: social physics. Humans have more in common with bees than we like to admit: We're social creatures first and foremost. Our most important habits of action--and most basic notions of common sense--are wired into us through our coordination in social groups. 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Pentland shows that, in fact, humans respond much more powerfully to social incentives that involve rewarding others and strengthening the ties that bind than incentives that involve only their own economic self-interest. \u003cp\u003e\u003c\/p\u003e Pentland and his teams have found that they can study \u003ci\u003epatterns \u003c\/i\u003eof information exchange in a social network without any knowledge of the actual \u003ci\u003econtent \u003c\/i\u003eof the information and predict with stunning accuracy how productive and effective that network is, whether it's a business or an entire city. We can maximize a group's collective intelligence to improve performance and use social incentives to create new organizations and guide them through disruptive change in a way that maximizes the good. At every level of interaction, from small groups to large cities, social networks can be tuned to increase exploration and engagement, thus vastly improving idea flow. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eSocial Physics\u003c\/i\u003e will change the way we think about how we learn and how our social groups work--and can be made to work better, at every level of society. 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Paying attention? Genuinely interested? The answer, writes Alex Pentland in Honest Signals, is that subtle patterns in how we interact with other people reveal our attitudes toward them. These unconscious social signals are not just a back channel or a complement to our conscious language; they form a separate communication network. Biologically based honest signaling, evolved from ancient primate signaling mechanisms, offers an unmatched window into our intentions, goals, and values. If we understand this ancient channel of communication, Pentland claims, we can accurately predict the outcomes of situations ranging from job interviews to first dates.Pentland, an MIT professor, has used a specially designed digital sensor worn like an ID badge--a sociometer--to monitor and analyze the back-and-forth patterns of signaling among groups of people. He and his researchers found that this second channel of communication, revolving not around words but around social relations, profoundly influences major decisions in our lives--even though we are largely unaware of it. Pentland presents the scientific background necessary for understanding this form of communication, applies it to examples of group behavior in real organizations, and shows how by reading our social networks we can become more successful at pitching an idea, getting a job, or closing a deal. 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He and his researchers found that this second channel of communication, revolving not around words but around social relations, profoundly influences major decisions in our lives--even though we are largely unaware of it. Pentland presents the scientific background necessary for understanding this form of communication, applies it to examples of group behavior in real organizations, and shows how by reading our social networks we can become more successful at pitching an idea, getting a job, or closing a deal. 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Over years of groundbreaking experiments, he has distilled remarkable discoveries significant enough to become the bedrock of a whole new scientific field: social physics. Humans have more in common with bees than we like to admit: We're social creatures first and foremost. Our most important habits of action--and most basic notions of common sense--are wired into us through our coordination in social groups. Social physics is about \u003ci\u003eidea flow\u003c\/i\u003e, the way human social networks spread ideas and transform those ideas into behaviors.\u003cbr\u003e \u003cbr\u003e Thanks to the millions of digital bread crumbs people leave behind via smartphones, GPS devices, and the Internet, the amount of new information we have about human activity is truly profound. Until now, sociologists have depended on limited data sets and surveys that tell us how people \u003ci\u003esay\u003c\/i\u003e they think and behave, rather than what they actually \u003ci\u003edo\u003c\/i\u003e. 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