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Drawing on extensive fieldwork with content creators, platform executives, and digital activists across southern India, Aswin Punathambekar, Sangeet Kumar, and Sriram Mohan theorize the \"mobile popular\" as a dynamic mediascape shaped by data-driven platforms, entrenched representational politics, and everyday vernacular creativity. Exploring the intersection of legacy media industries, global platforms, and multilingual digital practices, they trace how entertainment and political culture now circulate through volatile, algorithmically saturated channels.\u003cbr\u003e\u003cbr\u003eSet against the rise of Hindu nationalism, the expansion of platform capitalism, and the emergence of a global right-wing technoculture, \u003ci\u003eA Mobile Popular \u003c\/i\u003ereveals how memes, parodies, podcasts, and other digital artifacts generate new temporal experiences, publics, and infrastructures whose political valence cannot be contained within frames of freedom and capture. 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