{"title":"Bruce Macewen","description":null,"products":[{"product_id":"tomorrowland-book-bruce-macewen-9781543049473","title":"Tomorrowland","description":"\u003cp\u003e\u003ci\u003eTomorrowland\u003c\/i\u003e lays out possible future scenarios for law firms, ranging from nothing changes, to profound dislocations brought about by developments such as lawyer psychology blocking essential reforms, a dramatic escalation in the war for talent and barbell partner compensation models, the triumph of brand names (and the irrelevance of every other firm), the seemingly inexorable and deeply threatening rise of machine intelligence, new entrants including the Big Four grabbing market share, and more.\u003c\/p\u003e\u003cp\u003e It doesn't predict what will happen but explains what could, drawing widely from the history of other industries and broad experience with how markets evolve and change. \u003c\/p\u003e\u003cp\u003e Must reading for every law firm managing partner, for every law firm partner, and for anyone interested in the future of Big Law. Extraordinarily well done and insightful; audacious and courageous. A tour de force.-Brad Karp, Chair of the Firm, Paul Weiss\u003c\/p\u003e\u003cp\u003e No self-respecting law firm leader should be prepared to run the risk of leaving it unread.-Charles Martin, Senior Partner, Macfarlanes\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49556776878353,"sku":"GOR013014310","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49646888222993,"sku":"GOR008609408","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50389143355665,"sku":"CIN1543049478A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50389150433553,"sku":"CIN1543049478G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53333653618961,"sku":"CIN1543049478VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1543049478.jpg?v=1751449691"},{"product_id":"new-taxonomy-book-bruce-macewen-9780615914190","title":"A New Taxonomy","description":"\u003cp\u003e\u003cem\u003eA New Taxonomy\u003c\/em\u003e provides a path-breaking analysis of the global BigLaw industry, identifying seven distinct species of law firm business model - their historic roots, future prospects, strengths and weaknesses, and the specific management techniques, priorities, and perspectives they require. Written with analytic rigor but an urbane and engaging style, it brings new perspective to a globally important industry, clarifying the law firm business landscape as never before. \u003c\/p\u003e \u003cp\u003eHere's what a few people are saying: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWow  What an incredibly insightful and valuable work on taxonomy. Really, really makes sense on so many levels. I have read it twice now, and am incorporating so many of your ideas into what we need to do;\u0026amp;quot (Managing Partner, AmLaw25); and\u003c\/li\u003e \u003cli\u003eMy test of a good business book is simple; does it provide context that clarifies your thinking? This book does. It's a good one. It paints the BigLaw order of battle in vivid colors on a broad canvas. It helps you see the whole battlefield, not just the skirmishes. (from the Foreword by David Morley, Global Managing Partner of Allen \u0026amp; Overy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe author is a lawyer and the President of Adam Smith, Esq., an industry-leading management consultancy to law firms and the legal industry around the globe. He has written for or been quoted in: \u003cem\u003eThe New York Times; The Wall Street Journal; Fortune, Bloomberg; \u003c\/em\u003eand other publications too numerous to mention, and is a sought-after speaker at law firm retreats and legal industry conferences around the world. Previously, he practiced securities law for nearly two decades in New York.\u003c\/p\u003e \u003cp\u003eBruce was educated at Princeton University (BA \u003cem\u003emagna cum laude\u003c\/em\u003e in economics) and at Stanford Law School (JD). A native Manhattanite, he lives on New York's Upper West Side with his wife and their dog.\u003c\/p\u003e \u003cp\u003eKIRKUS \u003ci\u003eFEATURED\u003c\/i\u003e REVIEW\u003c\/p\u003e \u003cp\u003e An analytically rigorous but accessible guide to the shifting world of Big Law. MacEwen has built a strong reputation within the legal industry as an innovative thinker. He practiced law for years in New York, founded the popular website AdamSmithEsq.com and has written for numerous periodicals about legal issues. In his second book, he parses Big Law into its elemental, commercial parts, detailing the basic categories of law firms, including Global Players, Capital Markets and Boutiques. He proceeds in the spirit of biological taxonomy, linking his approach to the Linnaean method of classifying different types of natural life. He aims to use the taxonomy not only to describe these firms, but also to demonstrate the evolving nature of competition in the legal sphere: I believe an analogy to biological classification is useful...because there's competition within species (between individual firms who are essentially alike) as well as competition across species (between, e.g., global firms and boutiques). For the firms themselves, understanding these classifications, and their places within them, is necessary to gauge their target audiences, and to market themselves effectively to prospective clients. The author deftly presents each of the seven types, highlighting its unique characteristics, its advantages and disadvantages, and its managerial priorities. He concludes with an engaging, original view about the future of law firm competition, partly inspired by Stephen Jay Gould's punctuated equilibria theory We have enjoyed a long period of stasis, but now we may be at the start of a period of intense speciation, with new forms of life emerging-some of which will prove adaptive and survive and others of which will be rejected by the antibodies of the marketplace. Even for the nonexpert, MacEwen's prose is clear and mercifully free of gratuitous jargon. A sharp, concise meditation on the business of law, and by extension, an important commentary on the state of the economy as a whole.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49600659947793,"sku":"GOR007963474","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50355294699793,"sku":"CIN0615914195G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51004978954513,"sku":"NIN9780615914190","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53434148028689,"sku":"CIN0615914195VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0615914195.jpg?v=1750911785"}],"url":"https:\/\/www.worldofbooks.com\/en-au\/collections\/author-books-by-bruce-macewen.oembed","provider":"World of Books ","version":"1.0","type":"link"}