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This book shows you how to bring a content and community-focused approach into the core of your marketing strategy to become the company that customers can't wait to buy from. * Stand out amidst the distractions * Communicate the \"insider\" feeling * Position your company as the life of the party * Exploit media and technology to draw customers to you Everyone wants to be part of an elite group; the trick is to become that \"elite\" group that anyone can join. A solid customer base is nothing compared to a devoted fan base, which can rocket your revenue well beyond the most ambitious projections. Insider gives you the keys to extraordinary potential, and the tools you need to fulfill it.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":54603326750993,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ BOOKAZINE","offer_id":54603327275281,"sku":"NBZ9781119221319","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781119221319.jpg?v=1788943443"}],"url":"https:\/\/www.worldofbooks.com\/en-au\/collections\/author-books-by-chris-brogan.oembed","provider":"World of Books ","version":"1.0","type":"link"}