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This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays, NatWest RBS, Aviva and HSBC. \u003c\/p\u003e\u003cp\u003eThis fully updated and revised edition features:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eAn expanded section on regulation which has international reach and addresses the post-Brexit world\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eGreatly expanded coverage of digital marketing at both the strategic and tactical levels\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eNew material on how to improve a company’s trustworthiness and safeguard a culture that is customer-focussed \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eNew examples, vignettes and case studies that showcase best practice from around the world\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eB2B and B2C marketing\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eUpgraded PowerPoint support on the companion website\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFinancial Services Marketing 3e will be hugely beneficial to academic students of marketing and finance, as well as essential reading to those industry-based and studying for professional qualifications. \u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49570245247249,"sku":"GOR013365615","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/113868452X.jpg?v=1751367524"},{"product_id":"financial-services-marketing-book-christine-ennew-9780750669979","title":"Financial Services Marketing","description":"Organised around the core marketing activities of marketing for acquisition and marketing for retention, this title features case studies and vignettes representing Asia-Pacific, Europe and the US. 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The authors draw upon their extensive international experience marketing some of the world’s best known financial brands including Lloyds TSB and Barclays. 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