{"title":"Christopher Durham","description":null,"products":[{"product_id":"zobo-book-christopher-durham-9781493145065","title":"Zobo","description":"Follow Zobo the clown as he sets out on an adventure to discover what makes him happy.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49801992241425,"sku":"CIN1493145061G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1493145061.jpg?v=1751243209"},{"product_id":"vertex-awards-volume-vi-book-christopher-durham-9780991522095","title":"Vertex Awards Volume VI","description":"\u003cp\u003eThe Vertex Awards have set the standard for Private Brand \/ Private label \/ Own Brand design globally and ushered in a new era of brand design focused on building brands as assets and creating solutions for customers. Take a look and you will discover outstanding design from all around the world. Retailers are playing to win and creating compelling customer-focused brands. This Fifth-anniversary edition features some of the biggest retailers in the world as well as a collection of challengers that are changing retail.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51011221225745,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51011224142097,"sku":"NIN9780991522095","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0991522095.jpg?v=1786131358"},{"product_id":"fifty2-book-christopher-durham-9780991522002","title":"Fifty2","description":"In Fifty2: The My Private Brand Project, author and private brand consultant, Christopher Durham uncovers the Fifty2 best examples of U.S. private brands found on retail shelves today. The book is based on a year long series of featured posts from his blog, mypbrand.com, as well as expanded content, new photography and additional interviews. Durham believes that Brand is key and he presents a compelling case for retailers to own brands that matter. He focuses on the brands that bring their brand positioning and business objectives to life through great design, purpose, lifestyle and innovation, and looks at what makes these brands resonate with customers. With all new groundbreaking photography by Teri Campbell of each featured brand, its packaging and products, Campbell brings the message home with over 200 color photographs. This unique book is a must-have for any branding professional looking to take their brand to the next level or understand the evolving store brand landscape. From Amazon's Kindle to Walmart's World Table, the brands are presented in a way that has the power to redefine traditional private labels and raise the bar for retailers to create consumer-focused brands. This book is designed to bring the best of the best to the forefront, to place them on a pedestal not as brands to be copied, but as compelling examples of brands bringing each retail owner's strategy to life. This is the age of the retailer-owned brand. Durham invites you to read through the Fifty2. Agree. Disagree. Argue. Take inspiration, take hope, but whatever you do, do not copy, mimic or steal. Own your own strategy. Create and manage brands that bring that strategy to life. Make your Private Brand a destination in its own right.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53222841680145,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53222841843985,"sku":"NIN9780991522002","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780991522002.jpg?v=1786129556"},{"product_id":"vertex-awards-volume-iv-book-christopher-durham-9780991522071","title":"Vertex Awards Volume IV","description":"\u003cp\u003eOver the last four years, the Vertex Awards have set the standard for Private Brand \/ Private label \/ Own Brand design globally and ushered in a new era of brand design focused on building brands as assets and creating solutions for customers. Take a look and you will discover outstanding design from all around the world. 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