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This book will be the first monograph to comprehensively and comparatively examine the translational flows of Hallyu through extensive field studies conducted in the US, Canada, Chile, Spain and Germany.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49744845144337,"sku":"NGR9781538146989","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52691407765777,"sku":"NLS9781538146989","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52778322985233,"sku":"NIN9781538146989","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1538146983.jpg?v=1759402330"},{"product_id":"understanding-korean-webtoon-culture-book-dal-yong-jin-9780674291324","title":"Understanding Korean Webtoon Culture","description":"Webtoons—a form of comic that are typically published digitally in chapter form—are the latest manifestation of the Korean Wave of popular culture that has increasingly caught on across the globe, especially among youth. Originally distributed via the Internet, they are now increasingly distributed through smartphones to ravenous readers in Korea and around the world.  The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other media platforms, such as films, television, and digital games—and the convergence of cultural content and digital technologies. Fans can enjoy this content anytime and anywhere, either purely as webtoons or as webtoon-based big-screen culture.  Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and discusses relevant cultural perspectives by combining two different, yet connected approaches, political economy and cultural studies. The book demonstrates the dynamics between structural forces and textual engagement in global media flows, and it illuminates snack-culture and binge-reading as two new forms of digital culture that webtoon platforms capitalize on to capture people’s shifting media consumption.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49746103566609,"sku":"NGR9780674291324","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0674291328.jpg?v=1751360291"},{"product_id":"korea-s-online-gaming-empire-book-dal-yong-jin-9780262014762","title":"Korea's Online Gaming Empire","description":"The rapid growth of the Korean online game industry, viewed in social, cultural, and economic contexts.In South Korea, online gaming is a cultural phenomenon. Games are broadcast on television, professional gamers are celebrities, and youth culture is often identified with online gaming. 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He examines the rise of Korean online games in the global marketplace, the emergence of eSport as a youth culture phenomenon, the working conditions of professional gamers, the role of game fans as consumers, how Korea's local online game industry has become global, and whether these emerging firms have challenged the West's dominance in global markets.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50202555875601,"sku":"CIN0262014769G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50685751329041,"sku":"CIN0262014769VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50760964833553,"sku":"GOR009653075","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0262014769.jpg?v=1751447231"},{"product_id":"transmedia-storytelling-in-east-asia-book-dal-yong-jin-9781032400228","title":"Transmedia Storytelling in East Asia","description":"This book offers a thorough investigation of the recent surge of webtoons and manga\/animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context.   An international team of experts employ a unique theoretical framework of media convergence supported by transmedia storytelling, alongside historical and textual analyses, to examine the ways in which webtoons and anime become some of the major sources for transmedia storytelling. The book historicizes the evolution of regional popular culture according to the surrounding digital media ecology, driving the change and continuity of the manhwa industry over the past 15 years, and discusses whether cultural products utilizing transmedia storytelling take a major role as the primary local cultural product in the cultural market.   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Offering an in-depth look at globalization processes, histories, texts, and state policies as they relate to the global media, Jin maps out the increasing role of digital platforms as they have shifted the contours of globalization. Case studies and examples focus on ubiquitous digital platforms, including Facebook, YouTube, and Netflix, in tandem with globalization so that the readers are able to apply diverse theoretical frameworks of globalization in different media milieu. Readers are taught core theoretical concepts which they should apply critically to a broad range of contemporary media policies, practices, movements, and technologies in different geographic regions of the world – North America, Europe, Africa, Latin America, and Asia – with a view to determining how they shape and are shaped by globalization.   End-of-chapter discussion questions prompt further critical thinking and research. Students doing coursework in digital media, global media, international communication, and globalization will find this new textbook to be an essential introduction to how media have influenced a complex set of globalization processes in broad international and comparative contexts.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50350115324177,"sku":"CIN0367351463G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52406773711121,"sku":"NLS9780367351465","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367351463.jpg?v=1750845089"},{"product_id":"global-esports-book-dal-yong-jin-9781501369254","title":"Global esports","description":"Global esports explores the recent surge of esports in the global scene and comprehensively discusses people’s understanding of this spectacle. 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By analyzing these unexamined or less-discussed agendas, this book sheds light on the current debates on the growth of global esports culture.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50698244129041,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50698246357265,"sku":"NGR9781501369254","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52430692385041,"sku":"NLS9781501369254","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1501369253.jpg?v=1751632833"},{"product_id":"understanding-the-korean-wave-book-dal-yong-jin-9781032492957","title":"Understanding the Korean Wave","description":"A comprehensive and critical introduction to understanding the Korean Wave (Hallyu) as a transnational media phenomenon.  This book provides an accessible introduction to the Korean Wave—the rapid growth of local cultural industries and the global popularity of Korean popular culture over the past 30 years—providing historical, political, economic, and socio-cultural context to its initial rise and enduring popularity. Jin explores the transnational cultural flows of Hallyu across a variety of products and digital technologies—from television dramas, film, and K-pop to online games, and webtoons—and explains the process of cross-media convergence and the socio-political contexts behind the Hallyu phenomenon. He also explores how overseas fans and audiences advance K-pop fandom as social agents in different geo-cultural contexts. The book concludes by discussing if Hallyu can become a sustainable global popular culture beyond a fan-based regional cultural phenomenon. Each chapter features detailed contemporary case studies and discussion questions to enhance student engagement.   This is essential reading for students of Media and Communication, Cultural Studies, Korean Studies, and Asian Studies, particularly those taking classes on popular culture and media, media and globalization, Korean popular culture, and East Asian culture.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":50698681057553,"sku":"NGR9781032492957","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51017765585169,"sku":"NIN9781032492957","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52331424514321,"sku":"NLS9781032492957","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032492953.jpg?v=1750983991"},{"product_id":"routledge-handbook-of-digital-media-and-globalization-book-dal-yong-jin-9780367415792","title":"The Routledge Handbook of Digital Media and Globalization","description":"In this comprehensive volume, leading scholars of media and communication examine the nexus of globalization, digital media, and popular culture in the early 21st century.  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