{"title":"Daniel Z Lieberman","description":null,"products":[{"product_id":"molecule-of-more-book-daniel-z-lieberman-9781948836586","title":"The Molecule of More","description":"2020 Next Generation Indie Book Awards Winner - Science Category. 2018 Forward Indies Finalist - Psychology Category. Why are we obsessed with the things we want only to be bored when we get them? Why is addiction perfectly logical to an addict? Why does love change so quickly from passion to indifference? Why are some people die-hard liberals and others hardcore conservatives? Why are we always hopeful for solutions even in the darkest times -- and so good at figuring them out? The answer is found in a single chemical in your brain: dopamine. Dopamine ensured the survival of early man. Thousands of years later, it is the source of our most basic behaviors and cultural ideas -- and progress itself. Dopamine is the chemical of desire that always asks for more -- more stuff, more stimulation, and more surprises. In pursuit of these things, it is undeterred by emotion, fear, or morality. Dopamine is the source of our every urge, that little bit of biology that makes an ambitious business professional sacrifice everything in pursuit of success, or that drives a satisfied spouse to risk it all for the thrill of someone new. Simply put, it is why we seek and succeed; it is why we discover and prosper. Yet, at the same time, it's why we gamble and squander. From dopamine's point of view, it's not the having that matters. It's getting something -- anything -- that's new. From this understanding -- the difference between possessing something versus anticipating it -- we can understand in a revolutionary new way why we behave as we do in love, business, addiction, politics, religion -- and we can even predict those behaviors in ourselves and others. In The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity -- and will Determine the Fate of the Human Race, George Washington University professor and psychiatrist Daniel Z. Lieberman, MD, and Georgetown University lecturer Michael E. Long present a potentially life-changing proposal: Much of human life has an unconsidered component that explains an array of behaviors previously thought to be unrelated, including why winners cheat, why geniuses often suffer with mental illness, why nearly all diets fail, and why the brains of liberals and conservatives really are different.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49555387023633,"sku":"GOR011003461","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49617628037393,"sku":"CIN1948836580VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49692801859857,"sku":"CIN1948836580G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49738698948881,"sku":"NGR9781948836586","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50032784736529,"sku":"CIN1948836580A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50261977530641,"sku":"GOR010815816","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50449898471697,"sku":"GOR012605049","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":50990814265617,"sku":"NIN9781948836586","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1948836580.jpg?v=1751440163"},{"product_id":"molecule-of-more-book-daniel-z-lieberman-9781946885111","title":"The Molecule of More","description":"\u003cb\u003e2020 Next Generation Indie Book Awards Winner - Science Category\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e2018 Forward Indies Finalist - Psychology Category\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhy are we obsessed with the things we want only to be bored when we get them? \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhy is addiction perfectly logical to an addict? \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhy does love change so quickly from passion to indifference? \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhy are some people die-hard liberals and others hardcore conservatives? \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhy are we always hopeful for solutions even in the darkest times--and so good at figuring them out?\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThe answer is found in a single chemical in your brain: \u003ci\u003edopamine\u003c\/i\u003e. Dopamine ensured the survival of early man. Thousands of years later, it is the source of our most basic behaviors and cultural ideas--and progress itself. \u003cp\u003e\u003c\/p\u003eDopamine is the chemical of desire that always asks for more--more stuff, more stimulation, and more surprises. In pursuit of these things, it is undeterred by emotion, fear, or morality. Dopamine is the source of our every urge, that little bit of biology that makes an ambitious business professional sacrifice everything in pursuit of success, or that drives a satisfied spouse to risk it all for the thrill of someone new. Simply put, it is why we seek and succeed; it is why we discover and prosper. Yet, at the same time, it's why we gamble and squander. \u003cp\u003e\u003c\/p\u003eFrom dopamine's point of view, it's not the \u003ci\u003ehaving \u003c\/i\u003ethat matters. It's getting something--anything--that's new. From this understanding--the difference between possessing something versus anticipating it--we can understand \u003ci\u003ein a revolutionary new way\u003c\/i\u003e why we behave as we do in love, business, addiction, politics, religion--and we can even predict those behaviors in ourselves and others. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity--and will Determine the Fate of the Human Race\u003c\/i\u003e, George Washington University professor and psychiatrist Daniel Z. Lieberman, MD, and Georgetown University lecturer Michael E. Long present a potentially life-changing proposal: Much of human life has an unconsidered component that explains an array of behaviors previously thought to be unrelated, including why winners cheat, why geniuses often suffer with mental illness, why nearly all diets fail, and why the brains of liberals and conservatives really \u003ci\u003eare \u003c\/i\u003edifferent.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50335844335889,"sku":"GOR010060981","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50477136019729,"sku":"CIN1946885118A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50658204582161,"sku":"CIN1946885118G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53270482288913,"sku":"CIN1946885118VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1946885118.jpg?v=1751093540"},{"product_id":"dopamina-como-una-molecula-condiciona-de-quien-nos-enamoramos-con-quien-nos-acos-book-daniel-z-lieberman-9786075692555","title":"Dopamina: Cómo Una Molécula Condiciona de Quién Nos Enamoramos, Con Quién Nos Acostamos, a Quién Votamos Y ... \/ The Molecule of More","description":"\u003cp\u003eUna historia de placer y euforia, amor y adicciones, locura y creatividad a través del prisma de la molécula que domina el mundo.\u003c\/p\u003e \u003cp\u003e¿Por qué nos obsesionamos con las cosas que queremos y nos aburrimos cuando las conseguimos? ¿Por qué la adicción no es una cuestión moral? ¿Por qué el amor pasional se convierte tan rápidamente en desinterés? ¿Por qué casi todas las dietas fracasan? ¿Por qué vivimos pegados a las redes sociales? ¿Por qué algunas personas son liberales acérrimos y otras, conservadores extremos? ¿Cómo logramos mantener la esperanza, incluso en los tiempos más oscuros? La respuesta reside en una simple sustancia química de nuestro cerebro: la dopamina.\u003c\/p\u003e \u003cp\u003eLa dopamina es la sustancia que permitió que nuestros ancestros pervivieran. Hoy en cambio, es la responsable de nuestro comportamiento, adicciones y del progreso humano. Es la molécula del deseo, la que controla nuestros impulsos y la que nos incita a buscar siempre nuevos estímulos. La dopamina es la causante de que un trabajador ambicioso lo sacrifique todo en pos del éxito, o que pongamos en riesgo nuestra relación más preciada por una noche de sexo con un desconocido. Por un lado nos sirve de motivación para superarnos a nosotros mismos. Por el otro, nos lleva a arriesgarlo todo y fracasar en el intento.\u003c\/p\u003e \u003cp\u003ePara la dopamina lo importante es conseguir algo, cualquier cosa, con tal de que sea nueva. Una vez tenemos claro el papel que juega en nuestra vida, podremos entender de una manera revolucionaria por qué nos comportamos como lo hacemos en el amor, los negocios, la política o la religión. Entender la dopamina nos ayudará a predecir nuestro comportamiento. Pero también el de los demás.\u003c\/p\u003e \u003cp\u003eENGLISH DESCRIPTION\u003c\/p\u003e \u003cp\u003eA story of pleasure and euphoria, love and addictions, madness and creativity through the prism of the molecule that dominates the world.\u003c\/p\u003e \u003cp\u003eWhy do we obsess over the things we want and get bored when we get them? Why is addiction not a moral issue? Why does passionate love so quickly turn into selflessness? Why do almost all diets fail? Why do we live glued to social networks? Why are some people staunch liberals and others extreme conservatives? How do we manage to maintain hope, even in the darkest of times? The answer lies in a simple chemical in our brain: dopamine.\u003c\/p\u003e \u003cp\u003eDopamine is the substance that allowed our ancestors to survive. Today, on the other hand, it is responsible for our behavior, addictions and human progress. It is the molecule of desire, the one that controls our impulses and the one that incites us to always seek new stimuli. Dopamine is the cause of an ambitious worker sacrificing everything in pursuit of success, or that we put our most precious relationship at risk for a night of sex with a stranger. On the one hand, it serves as motivation to improve ourselves. On the other, it leads us to risk everything and fail in the attempt.\u003c\/p\u003e \u003cp\u003eFor dopamine, the important thing is to get something, anything, as long as it's new. Once we are clear about the role it plays in our lives, we will be able to understand in a revolutionary way why we behave as we do in love, business, politics or religion. Understanding dopamine will help us predict our behavior. But also that of others.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51064903139601,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51064905105681,"sku":"NIN9786075692555","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/607569255X.jpg?v=1751032797"},{"product_id":"dopamina-como-una-molecula-condiciona-de-quien-nos-enamoramos-con-quien-nos-acos-book-daniel-z-lieberman-9786076390696","title":"Dopamina: Cómo Una Molécula Condiciona de Quién Nos Enamoramos, Con Quién Nos Acostamos, a Quién Votamos Y ... \/ The Molecule of More","description":"O que   que a Uber, a Amazon, a Velib' e a Airbnb t m em comum? Todas elas se baseiam na venda de servi os e s o, de certa forma, inovadoras. Durante muito tempo, os servi os foram considerados improdutivos. No entanto, nas nossas actuais economias de servi os, n o se pode ignorar a import ncia dos servi os no apoio ao funcionamento da m quina econ mica. Assim, um aumento da produtividade dos servi os tem um impacto positivo em todo o sistema econ mico. Medir a produtividade dos servi os continua a ser um desafio devido   sua natureza intang vel. Este livro explora a forma como a produtividade pode ser avaliada, bem como o impacto da inova  o na produtividade dos servi os. A inova  o pode melhorar drasticamente a produtividade dos servi os, especialmente quando envolve tecnologia. Este livro   uma tentativa de explorar esta rela  o com base em exemplos da vida real.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52600319803665,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52600320491793,"sku":"NIN9786076390696","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9786076390696.jpg?v=1761095453"}],"url":"https:\/\/www.worldofbooks.com\/en-au\/collections\/author-books-by-daniel-z-lieberman.oembed","provider":"World of Books ","version":"1.0","type":"link"}