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Paul Birch, Vision Juice David Firth, having shown how adept he is in challenging thinking around work and leadership in books such as How to Make Work Fun  and From Making a Living to Creating a Life, now turns his attention in this book to the subject of 'everybody's panacea for everything' - communication. What is different about his approach to communication is that, rather than looking at impact and influence alone - the results we try our best to engineer - David shows how communication, stories, language and words are the in fact the formative building blocks of a full and creative life. Our words may impact others in the way we intend or not, but they certainly impact us first. Indeed, we literally construct our life one word at a time. This then is an innovative and thrilling approach to communication as working 'inside out.' 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