{"title":"David Hussey","description":"\u003cp\u003eImmerse yourself in the thrilling worlds crafted by David Hussey, where mysteries unfold and suspense grips every page. Perfect for fans of classic detective stories and modern thrillers alike. Browse now!\u003c\/p\u003e","products":[{"product_id":"competitor-intelligence-book-david-hussey-9780471984078","title":"Competitor Intelligence","description":"Competitor Intelligence Turning Analysis into Success David Hussey and Per Jenster The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis. David Hussey and Per Jenster's book moves beyond this to the problems faced by organizations in applying the concepts at a practical level. It shows how real companies can use competitor intelligence and analysis in real situations. 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The style is practical, without sacrificing integrity, and references are made to the important sources in the literature.  Strategy and Planning: A Manager's Guide takes the reader through a number of issues and steps in the development of corporate strategy, the book explores strategic thinking in the context of marketing, manufacturing, finance and human resources. 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