{"title":"David Kord Murray","description":"\u003cp\u003eExplore the thrilling worlds created by David Kord Murray. Perfect for fans of fast-paced action and intrigue, dive into tales of espionage, conspiracies, and high-stakes adventure. Begin your reading journey here.\u003c\/p\u003e","products":[{"product_id":"borrowing-brilliance-book-david-kord-murray-9781847940193","title":"Borrowing Brilliance","description":"Most of us think that outstanding success derives only from groundbreaking innovation. But we're wrong. In fact, many of the most successful business ideas of our time have come about when someone has borrowed and adapted an idea from somewhere else.   In Borrowing Brilliance, David Kord Murray explains exactly how you can do the same. He demonstrates conclusively that new business ideas are simply combinations of existing ideas, and then sets out to show how you can solve current problems and create new opportunities by learning where to look for ideas and answers. In the process, he takes you through a simple six-step programme that will help you not only create the right mindset to innovate, but test the ideas you come up with, and implement them successfully. His reassuring message throughout is that since brilliance can be borrowed, it lies within the reach of us all.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49535845662993,"sku":"GOR005409344","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49664448233745,"sku":"GOR004675286","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1847940196.jpg?v=1751428988"},{"product_id":"borrowing-brilliance-book-david-kord-murray-9781847940179","title":"Borrowing Brilliance","description":"Most of us think that outstanding success derives only from groundbreaking innovation. But we're wrong. 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Admit it, you ve borrowed an idea before: from a competitor, a coworker, or the kid sitting next to you in the fifth grade. Borrowing Brilliance is a controversial, big think audiobook, challenging our notions of intellectual property and authorship, and exploring the evolution of a creative idea. Creative ideas were once the territory of the entrepreneur, the marketing department, and the advertising agency, but now they are the responsibility of every employee within a company. A new business discipline is emerging innovation is now a department in many creative companies, tasked with generating new ideas. Murray knows because he was the head of innovation for the Fortune 500 software company Intuit. He was charged with teaching creativity to the members of the company. And that s where his borrowing brilliance program originated. Most people believe creativity is a gift; that it can t be taught; that it s innate in your thinking process, and either you have it or you don t. 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