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The role of the face mask in COVID times has been the subject of debate and dissension, arousing strong feelings. The historical and cultural contexts in which face masks against COVID contagion are worn (or not worn) are important to consider. In some countries, such as Japan and other East Asian nations, face mask wearing has a long tradition. Full or partial facial coverings, such as veiling, is common practice in regions such as the Middle East. In many other countries, including most countries in the Global North, most people, beyond health care workers, have little or no experience of face masks. They have had to learn how to make sense of face masking as a protective practice and how to incorporate face masks into their everyday practices and routines.    Face masking practices have become highly political. 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Most of the authors identify the neoliberal ‘soft’ politics of digital health, in which lay people are encouraged (‘nudged’) to engage in practices of identifying and managing health risk in their own interests, and the victim-blaming that may be part of these discourses.   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The second and much expanded edition of Fat is twice as long as the original edition. Lupton incorporates the very latest current critical scholarship and research offered in the humanities and social sciences on fat embodiment and fat politics. New updated material is presented in every chapter, including substantial additional sections on new digital media. 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Relevant to students and researchers interested in medicine and public health across sociology, psychology, anthropology, new media and cultural studies, as well as policy makers and professionals in the field, this is a timely contribution on an important issue.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52680823439633,"sku":"NLS9781138123441","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53656710086929,"sku":"NIN9781138123441","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138123441.jpg?v=1762314072"},{"product_id":"medicine-as-culture-book-deborah-lupton-9781446208946","title":"Medicine as Culture","description":"The Third Edition of a seminal text which is widely recommended to upper-level undergraduate and postgraduate students of health, anthropology, nursing and cultural studies.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52682693706001,"sku":"NLS9781446208946","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52750146240785,"sku":"NIN9781446208946","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781446208946.jpg?v=1762318778"},{"product_id":"digital-academic-book-deborah-lupton-9781138202573","title":"The Digital Academic","description":"Academic work, like many other professional occupations, has increasingly become digitised. 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