{"title":"Derek Johnson","description":"\u003cp\u003eDelve into the thrilling world of Derek Johnson, where action and suspense meet cutting-edge technology. 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Revealing the social norms, reproductive ideals, and labor hierarchies on which such transformations depend, he identifies the lines of authority and power around which legacy media institutions like television, comics, and toys imagine their futures in a digital age. Johnson proposes that it is not strategies of media production, but of media \u003ci\u003ere\u003c\/i\u003eproduction, that are most essential in this context. To understand these critical intersections, he investigates transgenerational industry practice in television co-viewing, recruitment of adult comic readers as youth outreach ambassadors, media professionals' identification with childhood, the branded management of adult fans of LEGO, and the labor of child YouTube video creators. These dynamic relationships may appear to disrupt generational and industry boundaries alike. 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The Complete Guide to Pitching is the most comprehensive pitching resource available. Derek Johnson, one of the game’s premier pitching coaches, takes you inside the art and science of pitching. You’ll discover these strategies:    • Upper- and lower-body pitching mechanics    • Most effective arm and shoulder strengthening workouts    • Shutting down the opponent’s running game    • Developing a potent pitching arsenal, including the splitter, curve, and changeup    • Creating a pregame pitching plan    • Situational strategies and recognizing hitters’ weaknesses    • Fielding the position    • In- and off-season conditioning programs    • Windup, stretch, and follow-through    From pregame warm-ups to cultivating the pitcher–catcher relationship, it’s all here in this one-of-a-kind book and DVD package. Featuring skill instruction, development drills, exercises, personal insights, and instruction on every aspect of pitching, The Complete Guide to Pitching is a must-have for every pitching coach, pitcher, and baseball fan.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50038764601617,"sku":"CIN0736079017G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50361734955281,"sku":"CIN0736079017A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50493187326225,"sku":"CIN0736079017VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51434127851793,"sku":"GOR014276049","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0736079017.jpg?v=1751361049"},{"product_id":"the-husky-hitman-the-life-and-times-of-a-linebacker-in-the-golden-age-of-washing-book-9780979327179","title":"The Husky Hitman: The Life and Times of a Linebacker in the Golden Age of Washington Football","description":"\u003cp\u003eSince his debut in Amazing Fantasy No. 15 in August 1962, Spider-Man has been a hero to millions. 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An ideal resource for students and scholars of media criticism, media theory, and media industries, this book continues to offer a concrete, tangible way to grasp the foundations of television—and television studies—even as they continue to be rewritten.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":50698261332241,"sku":"NGR9780367568245","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51001587925265,"sku":"NIN9780367568245","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52454143459601,"sku":"NLS9780367568245","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367568241.jpg?v=1751259848"},{"product_id":"from-networks-to-netflix-book-derek-johnson-9780367568283","title":"From Networks to Netflix","description":"Now in a second edition, this textbook surveys the channels, platforms, and programming through which television distribution operates, with a diverse selection of contributors providing thorough explorations of global media industries in flux.  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This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry.\"  —Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest        While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising.      In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. 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