{"title":"Donna Marsh","description":null,"products":[{"product_id":"doing-business-in-the-middle-east-book-donna-marsh-9781472135667","title":"Doing Business in the Middle East","description":"This new and updated book is necessary reading for all professionals working in the Middle East and North Africa, it includes:   - The practical impact of Islam on business - Safety and security in the region - Business etiquette - Political and social do's and don'ts   The practicalities of doing business in the MEA region are covered in detail, from the initial visit to establishing productive working relationships, including opening an office in the region. 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Often, the difference between a successful organisation and one that fails is that organisation's level of cultural intelligence. Cultural intelligence has never been more important as businesses globalise, especially in parts of the world that are very different to markets in the West. Cultural and social mistakes can cost businesses dearly. Learning how to do business in the Middle East without causing offence is crucial.  This book provides cultural and practical business intelligence for all Western business people working throughout the Middle East. It also focuses on issues specifically important to Western businesswomen, as well as for men who might be working with Arab and Muslim women. 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