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Why reinvent the wheel?    By analyzing studies conducted on thousands of ads, millions of emails, and billions of clicks, the renowned author of the bestselling Cashvertising—Drew Eric Whitman—distills years of experience and exhaustive testing into actionable techniques ready for you to inject new life into your ads, emails, web pages, and posts for profit-boosting results. To create successful Facebook, Instagram, and X (formerly Twitter) ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal “you and me” approach and learn how to sell without expressing the typical appearance of salesmanship.  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Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:  How to create powerful ads, brochures, sales letters, Websites, and more  How to make people believe what you say  \"Sneaky\" ways to persuade people to respond  Effective tricks for writing \"magnetic\" headlines  What mistakes to avoid...at all costs!  What you should always\/never do in your ads  Expert formulas, guidance, tips and strategies","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49579038507281,"sku":"GOR005601263","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49724143960337,"sku":"CIN1601630328VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49734312427793,"sku":"NGR9781601630322","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50232552096017,"sku":"GOR009819791","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51079441776913,"sku":"GOR002386954","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51080283619601,"sku":"NIN9781601630322","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51080644624657,"sku":"GOR010397899","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":52106929832209,"sku":"CIN1601630328A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52106931929361,"sku":"CIN1601630328G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":52995385590033,"sku":"CIN1601630328LN","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1601630328.jpg?v=1750895969"},{"product_id":"brainscripts-for-sales-success-21-hidden-principles-of-consumer-psychology-for-w-book-drew-eric-whitman-9780071833608","title":"BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers","description":"Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. 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