{"title":"Frank M Go","description":null,"products":[{"product_id":"globalization-strategy-in-the-hotel-industry-book-frank-m-go-9780415103237","title":"Globalization Strategy in the Hotel Industry","description":"The international hotel industry is big business. This text examines the way companies such as Marriott, Hilton, Forte, Shangri-La and New World\/Ramada have developed and implemented their international strategies to expand in an increasingly competitive environment. The authors look at key issues such as: human resources, organizational change, co-operation and new technology. They also offer a summary of the current climate of the hotel industry in three key areas: America, Europe and Hong Kong. Using case studies, interviews with key managers and chairmen, extracts from journals and a wide variety of statistical sources this book should be a useful reference source.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49581717946641,"sku":"GOR003643610","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50162914525457,"sku":"GOR001496552","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415103231.jpg?v=1751325608"},{"product_id":"human-resource-management-in-the-hospitality-industry-book-frank-m-go-9780471110569","title":"Human Resource Management in the Hospitality Industry","description":"This book examines issue in human resource management in hospitality, including selection, compensation, motivation, training, and labor relations.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49659154333969,"sku":"GOR003738012","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471110566.jpg?v=1763634534"},{"product_id":"international-place-branding-yearbook-2011-book-frank-m-go-9780230279537","title":"International Place Branding Yearbook 2011","description":"The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies andto the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52587509285137,"sku":"NLS9780230279537","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52734646550801,"sku":"NIN9780230279537","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780230279537.jpg?v=1761056476"}],"url":"https:\/\/www.worldofbooks.com\/en-au\/collections\/author-books-by-frank-m-go.oembed","provider":"World of Books ","version":"1.0","type":"link"}