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Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eSelling Naked, \u003c\/i\u003e Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. 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Serra, a diminutive man with a stout heart, possessed all of these attributes, as well as an innate humility that allowed him to see the humanity in native people whom the West viewed as savages. \u003cp\u003e\u003c\/p\u003eBy his death at age seventy-one, Serra had traveled more than 14,000 miles on land and sea through the New World--much of that distance on a chronically infected and painful foot--baptized and confirmed 6,000 Indians, and founded nine of California's twenty-one missions, with his followers establishing the rest. The names of these missions ring through the history of California-- San Diego, San Jose, San Juan Capistrano, Santa Clara, and San Francisco--and served as the epicenters of the arrival of Western civilization, where millions more would follow, creating the California we know today. \u003cp\u003e\u003c\/p\u003eAn impoverished son, an inspired priest, and a potent political force, Serra was a complex man who stood at the historic crossroads between Native Americans, the often brutal Spanish soldiers, and the dictates of the Catholic Church, which still practiced punishment by flogging. 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A man haunted by his role in creating the H-bomb suddenly disappears in old age, only to turn up at Alamagordo, seeking an Indian and redemption. Such characters, at the crossroads of emotion and ethics, confounding loss and resurrection, populate this unforgettable collection of tales. Loosely connected, the stories chronicle the lives of the Matters, a captivating, tragic, yet ultimately exultant Arab American family. Spanning continents and a century, the stories center on the balm that human relationships offer. In \"\"The Chandelier\"\", a boy desperate to feed his starving family hauls a stolen chandelier over a snowy mountain in Lebanon during World War I. A young Mexican nurse and her lover wind their way through eighteenth-century California missions in \"\"Fabiola\"\". Against the backdrop of the September 11 attacks, an Arab American man is thrown from a bus, echoing past racial discriminations, in \"\"Get Off the Bus\"\". 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