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And the media have recently started using Expected Goals to offer more profound insight in their broadcasts.\u003cbr\u003e\u003cbr\u003eDespite this, most ordinary fans still don't understand what the Expected Goals method is - or appreciate the significant impact that it is set to have on the sport in coming years.\u003cbr\u003e\u003cbr\u003eExpected Goals (otherwise known as xG) was originally conjured up by a small corner of the online football analytics community. It didn't take long for professional gamblers to begin using xG to predict match outcomes. These bettors utilised the Expected Goals method to turn over hundreds of millions of pounds from the bookmakers.\u003cbr\u003e\u003cbr\u003eBefore long, football clubs had caught on to the ground-breaking insight given by xG. Brentford FC were leaders in this field, managing to assemble a Play-Off-reaching squad on a shoe-string budget. 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Soon enough, anyone who doesn't understand the Expected Goals philosophy will be left behind.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThis book will make you watch football differently - Tobias Pedersen\u003cbr\u003e\u003cbr\u003ePossibly the most ground-breaking football book ever written - Football Impact\u003cbr\u003e\u003cbr\u003eA brilliant account of the history and future of Expected Goals - StatShot\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49535555043601,"sku":"GOR010511435","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50186063085841,"sku":"CIN1089883188VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50335309693201,"sku":"GOR010471850","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50432285409553,"sku":"GOR012952845","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51019072405777,"sku":"NIN9781089883180","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51423931793681,"sku":"CIN1089883188G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1089883188.jpg?v=1750887702"},{"product_id":"football-code-book-james-tippett-9781527211940","title":"The Football Code","description":"\u003cp\u003eThe Football Code outlines an innovative, ground-breaking philosophy that will change the way you watch the beautiful game.\u003c\/p\u003e\u003cp\u003eIn a sport which is so largely dictated by randomness, how can we accurately assess the performance of teams, players and managers? How can we tell who is good and who is simply lucky?\u003c\/p\u003e\u003cp\u003eThe Football Code teaches how a more scientific approach can eradicate the damaging effects of chance, leaving a clearer image of what is actually happening on the field of play. Only then can managers sign better players. Only then can pundits offer better judgements. Only then can fans compile better fantasy football teams.\u003c\/p\u003e\u003cp\u003eThis book addresses the intrinsic errors and inefficiencies which plague the sport, whilst at the same time revealing the top secret methods that professional gambling syndicates use to predict future outcomes.\u003c\/p\u003e\u003cp\u003eAbove all, it discloses the top secret, data-driven system that one football mastermind has used to make millions in the betting markets, and that has allowed the Championship team he owns to punch spectacularly above its financial weight.\u003c\/p\u003e\u003cp\u003eFootball has finally found it's answer to baseball's 'Moneyball'.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAny fan who doesn't read this book will be left behind. - William Lund.\u003c\/p\u003e\u003cp\u003eUnveils a revolutionary approach to the transfer market. Truly exceptional. - FootballNow.\u003c\/p\u003e\u003cp\u003eA masterclass. 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