{"title":"Jay Prag","description":null,"products":[{"product_id":"microeconomic-essentials-book-jay-prag-9780262539272","title":"Microeconomic Essentials","description":"\u003cb\u003eA concise and nontechnical introduction to microeconomics, emphasizing concepts over mathematics, with real-world examples and applications.\u003c\/b\u003e \u003cp\u003eThis concise and nontechnical introduction to microeconomics emphasizes concepts over mathematics. Keeping in mind that sometimes the most accurate model is not very useful in the real world, \u003ci\u003eMicroeconomic Essentials\u003c\/i\u003e balances economics as mathematics with economics as a social process. Microeconomics is part of daily life; gas prices, wage increases, the rising cost of health care, international trade- all are microeconomic topics. Therefore, like its predecessor, \u003ci\u003eMacroeconomic Essentials\u003c\/i\u003e, this textbook accompanies its explanations with examples and real-world applications.\u003c\/p\u003e \u003cp\u003eThe book covers the basic market model of supply and demand, showing how this \"powerhouse\" model can explain most price changes in the market. It discusses government intervention in the market; consumer theory and utility maximization, considering both concepts and real-world issues; the theory of the firm, \"de-mathematizing\" marginal revenue, marginal cost, and other topics; monopolies; perfect competition; and imperfect competition and oligopolies, as illustrated by OPEC, Coke, and Pepsi. It discusses game theory, reviewing the familiar models and concepts-while cautioning that game theory is best thought of as \"a state of mind\"; input markets; welfare and public economics, applying the tools presented in previous chapters; and international trade. Each chapter ends with examples and exercises. Appendixes supply answers to sample exam questions and solutions to even-numbered exercises.\u003cbr\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49738539925777,"sku":"NGR9780262539272","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":53065579790609,"sku":"CIN0262539276G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0262539276.jpg?v=1750909309"},{"product_id":"financial-management-for-executives-book-jay-prag-james-wallace-9781618530493","title":"FINANCIAL MANAGEMENT FOR EXECUTIVES","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50245679481105,"sku":"CIN1618530496G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50918122193169,"sku":"CIN1618530496VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1618530496.jpg?v=1751375821"},{"product_id":"useful-game-theory-book-jay-prag-9783031751530","title":"Useful Game Theory","description":"Useful Game Theory offers a refreshing perspective on modern wisdom, empowering readers to master strategic decision-making with the tools they already possess.    Every decision you make involves an element of game theory, often without you even realizing it. In this insightful book, economist Jay Prag and marketing strategist Amanda Ishak Prag delve into the essence of human nature, transforming the mathematical principles of game theory into practical, everyday strategies. Through familiar proverbs and timeless wisdom, readers will explore how elements like reputation, biases, cooperation, and family dynamics influence our strategic interactions.    From navigating a four-way stop and choosing take-out dinners to understanding the complexities of nuclear disarmament, Useful Game Theory demonstrates how recognizing the structure of games—players, choices, and outcomes—can enhance decision-making in all aspects of life.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":51216690381073,"sku":"NGR9783031751530","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52602051395857,"sku":"NIN9783031751530","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3031751531.jpg?v=1750773516"},{"product_id":"covid-u-business-lessons-from-a-pandemic-book-jay-prag-9789811267727","title":"Covid U: Business Lessons From A Pandemic","description":"From every angle, the world has faced unprecedented change over the past two years. Academics will be dissecting the nuance of the COVID-19 Crisis for decades to come. Yet, for all the promises of research and data, we must understand that the full impact of the pandemic -- from child development and college football seasons to healthcare breakthroughs and the future of the film industry -- will not be known for at least a generation.This book focuses on the business lessons we have learned since the pandemic began in early 2020. It takes an interdisciplinary approach to examining the effects of COVID-19 on multiple aspects of business, such as marketing and finance. At the same time, it stresses the need to consider the human element of business above all else, showing that people are the most important piece of what has become a devastating and unpredictable puzzle.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52691554697489,"sku":"NLS9789811267727","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53037470253329,"sku":"NIN9789811267727","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9789811267727.jpg?v=1762340003"}],"url":"https:\/\/www.worldofbooks.com\/en-au\/collections\/author-books-by-jay-prag.oembed","provider":"World of Books ","version":"1.0","type":"link"}