{"title":"Jean-Jacques Lambin","description":null,"products":[{"product_id":"strategic-marketing-management-book-jean-jacques-lambin-9780077092276","title":"Strategic Marketing Management","description":"This is a post-introductory text to marketing in Europe. It comprises five parts illustrated with 15 case studies. In Part 1, a distinction is made between operational marketing and strategic marketing and it is shown why, in the new European macromarket, strategy is most important and argues that the entire organization must be market orientated. Part 2 begins with an analysis of the needs of individuals and organizations in order to establish the buyer's purchase and response behaviour and the role of market research in this process. Part 3 is devoted to the tasks of strategic marketing. Part 4 deals with issues of implementation, with Part 5 providing international case studies.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49586365726993,"sku":"GOR001491579","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49632418300177,"sku":"GOR006278243","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0077092279.jpg?v=1750908544"},{"product_id":"market-driven-management-book-jean-jacques-lambin-9780333793190","title":"Market-driven Management","description":"Taking a market-orientation approach, the author challenges the traditional concept of the 4Ps and the functional role of marketing departments. Using examples from a range of manufacturing, service, consumer and business to business sectors, the text ends with 10 longer case studies. There is a free Instructor's Support Manual on the Macmillan Business website.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49632437960977,"sku":"GOR001309356","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0333793196.jpg?v=1750781322"},{"product_id":"marketing-strategy-book-jean-jacques-lambin-9780077077952","title":"Marketing Strategy","description":"This text covers marketing principles as both a business philosophy and an action-orientated process. It emphasizes how marketing theories can provide a firm, harmonizing basis for marketing operations. Lambin combines the complementary aspects of strategic and operational marketing to offer practical frameworks for planning and analysis that can be applied to any marketing operation. Features of the text include: examples and illustrations from the European market; an emphasis of the key role of marketing in a market economy; a discussion of both consumer and industrial goods marketing; and forms and checklists useful for implementation processes. This is a fully updated and revised edition of the original French version, giving a European perspective on marketing strategy and relating the European position to global marketing.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49635453436177,"sku":"GOR005355655","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50294170878225,"sku":"GOR004628314","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0077077954.jpg?v=1751289992"},{"product_id":"market-driven-management-book-jean-jacques-lambin-9780230276024","title":"Market-Driven Management","description":"In response to the increasing complexity of markets, this book challenges the traditional, functional role of marketing departments, integrating both the strategic and operational dimensions. It offers international cases, considerable online resources, and is ideal for MBAs and postgraduate and undergraduate students of marketing.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50483803324689,"sku":"CIN0230276024VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50913900396817,"sku":"GOR007608957","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52462691418385,"sku":"NLS9780230276024","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0230276024.jpg?v=1759226192"},{"product_id":"optimal-competitive-marketing-behavior-in-oligopoly-book-jean-jacques-lambin-9781021500977","title":"Optimal Competitive Marketing Behavior in Oligopoly","description":null,"brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51128526307601,"sku":"NIN9781021500977","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1021500976.jpg?v=1751111143"}],"url":"https:\/\/www.worldofbooks.com\/en-au\/collections\/author-books-by-jean-jacques-lambin.oembed","provider":"World of Books ","version":"1.0","type":"link"}