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The Director.Good to Great explores a whole new concept, backed by the rigorous research standards which gave Built to Last such an impact.  1. Good is the Enemy of Great -- the scope of the project 2. Level 5 Leadership -- the type of leader required, humble and ferocious 3. First Who .... Then What -- how companies set the foundation for their shift from good to great 4. Confront the Brutal Facts (Yet Never Lose Faith) -- the duality that leads to greatness 5.Hedgehog Concept -- how to find the one big thing your company must focus on 6. A Culture of Discipline -- the magical alchemy of great performance 7. Technology Accelerators -- technology is a trap, unless used right 8. The Flywheel and the Doom Loop -- how to build sustained momentum and avoid the 'new regime, new revolution' doom loop 9. From Good to Great to Built to Last -- how to take a company from great to enduring great. 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Beyond Entrepreneurship became a leadership staple, particularly among small and early-stage companies. And while Collins would go on to write a series of famous bestsellers that have sold more than ten million copies worldwide, this lesser-known early work remains the favourite of many of his loyal readers.  Now, with Beyond Entrepreneurship 2.0, Collins re-shares the timeless insights in Beyond Entrepreneurship alongside new perspectives gleaned after decades of additional research into what makes great companies tick. In Beyond Entrepreneurship 2.0, you'll learn how to turn your company into the 2.0 version of itself. You'll be challenged to grow your own leadership as your company grows, from 1x to 2x to 5x to 10x. You'll learn Collins's newest reflections on people decisions, insights that extend beyond his seminal \"first who\" principle about getting the right people on the bus. 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Collins' research project--more than four years in duration--uncovered five step-wise stages of decline:\u003c\/p\u003e \u003cp\u003eStage 1: Hubris Born of Success\u003c\/p\u003e \u003cp\u003eStage 2: Undisciplined Pursuit of More\u003c\/p\u003e \u003cp\u003eStage 3: Denial of Risk and Peril\u003c\/p\u003e \u003cp\u003eStage 4: Grasping for Salvation\u003c\/p\u003e \u003cp\u003eStage 5: Capitulation to Irrelevance or Death\u003c\/p\u003e \u003cp\u003eBy understanding these stages of decline, leaders can substantially reduce their chances of falling all the way to the bottom.\u003c\/p\u003e \u003cp\u003eGreat companies can stumble, badly, and recover.\u003c\/p\u003e \u003cp\u003eEvery institution, no matter how great, is vulnerable to decline. There is no law of nature that the most powerful will inevitably remain at the top. Anyone can fall and most eventually do. 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Combining research from his Good to Great labs and case studies from organisations like Amazon, Vanguard, and the Cleveland Clinic which have turned their flywheels with outstanding results, Collins demonstrates that successful organisations can disrupt the world around them – and reach unprecedented success – by employing the flywheel concept.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49567800066321,"sku":"GOR009736725","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49734260326673,"sku":"NGR9781847942555","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50940970172689,"sku":"CIN1847942555VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51855616540945,"sku":"GOR012737668","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52981813018897,"sku":"CIN1847942555G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1847942555.jpg?v=1751427961"},{"product_id":"last-best-league-book-jim-collins-9780738209012","title":"The Last Best League","description":"The compelling story of a single season in the world's finest amateur baseball league. 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THE QUESTION  What to make of a life?  It is a question we all wrestle with more than once. How do we find our way in the world? How do we make it past the cliffs, significant events that can radically change a life? How do we keep the inner fire burning bright, long and late?  Inspired by relentless curiosity, Jim Collins devoted a decade to studying these questions and to minutely analysing those moments when life flips from clarity to confusion and casts us into a befuddling fog.  THE STUDY  His exploration compares various lives side by side, paired together at cliffs, and analyses the different choices made and divergent paths taken.    Two rock musicians confronting a future without the group that had brought them success. Two suffragists achieving their epic goal and then left with the puzzle of what to do next. Two public figures tainted by scandal having to make decisions about how to rebuild their lives. Two figure skaters seeking new purpose when their Olympic careers come to an end.   What emerges from Collins’s extensive studies — of writers, actors, scientists, leaders, and many others — is a framework for understanding how individual lives can be built, sustained, and constantly renewed.  THE FINDINGS  By examining the long arc of these remarkable lives, Collins tackles life’s questions. What does it take to:    Discover a deeply fulfilling role in life — one that you are naturally 'encoded' for — and then find a second one, if the first one ends? Overcome a major cliff — a fracture point that forces choices about what’s next and calls for you to reenvision the years to come? Make your personal economics work so that you can focus on One Big Thing that feeds your inner fire? Navigate the fog when you feel uncertain or even outright lost, and build confidence step by step Minimise the impact of bad luck and ensure the maximum return on good luck? Build personal momentum decade upon decade, so that your most creative and energetic years are spread across an entire lifetime? Achieve the imperative to 'Know Thyself' and apply self-knowledge to each phase of life?  THE TRANSFORMATION  For the first time, Collins movingly chronicles his own story to reveal how undertaking this project transformed him, changing his thinking and reshaping his emotions in fundamental ways. 'After this study,' writes Collins, 'I will never look at life the same ever again.'  Surprising, story-driven, deeply researched, and uplifting, What to Make of a Life is a book like no other and convincingly shows how a richly fulfilled life is within reach for us all.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51888585802001,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51888585867537,"sku":"NGR9781529979756","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":53360364388625,"sku":"NLS9781529979756","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":53405768384785,"sku":"GOR014908841","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53429674967313,"sku":"GOR014915973","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781529979756.jpg?v=1769682252"},{"product_id":"built-to-last-book-jim-collins-9788183225335","title":"Built to Last","description":null,"brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52120652775697,"sku":"NLS9788183225335","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9788183225335.jpg?v=1757426665"},{"product_id":"great-by-choice-uncertainty-chaos-and-luck-why-some-thrive-despite-them-all-cd-9781846573484","title":"Great by Choice","description":"Enumerates the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. 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